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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days? I’m writing this post to share some of the lessons and mistakes I...

  2. So... You Think SEO Has Changed?

    Nothing about that has changed since the days of AltaVista, Hotbot, and Lycos. Not much here has changed except the tactics of how you go about understanding which words are being used by your audience to search for your products, services, or...

  3. Could Bing Ever Overtake Google in Search?

    Everyone speculated that there would be three major search engines left, out of AOL, Yahoo, MSN (at the time), Lycos, AltaVista, HotBot, Excite, and Google. I don't buy the "protect searchers privacy" deal as the reason for moving all search to...

  4. Google in 1998: New Easter Egg Takes You Back in Time

    Also note at the bottom where Google invited users to try their query on other big search engines of the day – AltaVista, Excite, HotBot, Infoseek, and Lycos, among others. To see it for yourself, go to Google and type "google in 1998" (without the...

  5. SEMPO Tells Government: Don't Censor Search Engines

    The search engine results page (SERP) has undergone quite an evolution since the early days of Lycos, AltaVista and Excite. Further, the search industry is incredibly fast-moving and unpredictable. FTC's antitrust probe into Google, the search...

  6. Yahoo Appoints Ross Levinsohn as New EVP of Americas

    Levinsohn also held senior management positions with AltaVista, an early pioneer and leader in search, CBS Sportsline where he oversaw all content and development for the top rated sports site, and HBO where he launched and oversaw a unit...