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  1. So... You Think SEO Has Changed?

    Nothing about that has changed since the days of AltaVista, Hotbot, and Lycos. I usually find these statements short sighted. Nothing could be further from the truth. SEO (still) isn't dead and won't be until the day that search engines can no...

  2. Could Bing Ever Overtake Google in Search?

    Everyone speculated that there would be three major search engines left, out of AOL, Yahoo, MSN (at the time), Lycos, AltaVista, HotBot, Excite, and Google. I've been around long enough, too, to remember that Google wasn't always the number one...

  3. Google in 1998: New Easter Egg Takes You Back in Time

    Also note at the bottom where Google invited users to try their query on other big search engines of the day – AltaVista, Excite, HotBot, Infoseek, and Lycos, among others. To celebrate its 15th birthday, Google decided to share a neat Easter egg...

  4. Is Twitter a Google Killer? Not Yet

    At that time, Lycos was a pretty big player in search, with both lycos.com and hotbot.com. Mind you, the search engines that were considered at that time were Lycos, AOL, MSN, Yahoo, AltaVista, and Excite.