Always use the image ALT attribute and fill in the description to help your images rank as search engines can not "see" images. Target actually lost a several-millions-sized lawsuit because they weren't using alt attributes.
Don’t fall into the trap of using images or stock photos that take up space or are there for “SEO value” so you can add keywords to the alt and title attributes. The other half is making it easy for search engines to consume.
The image alt attribute helps to indicate the image “content” and is one of Google’s 200+ ranking factors. Alt attributes for the category image banner to describe what it is, as Google can’t interpret images.
Review your keyword density (yes, this still matters greatly), title tag, URL, image alt attributes, and meta tags. On-site SEO discussions are typically dominated by technical debates about how search engines analyze and store HTML.
In addition, the images in the navigation didn’t contain any alt text, which becomes the anchor text for image links. Google and Bing Webmaster Tools provide a boatload of data, directly from the engines.
On-page – title tags, H1 tags, alt attributes, anchor text Social is a productive channel since search engines increasingly rely on social media traction for pages in order to decide how to rank them.
Search engines see non-linked image alt tags as page content which contributes to the keyword relevancy of the page that the image is hosted on. Search engines see image alt tags that are links as a replacement for link text.
The keyness factor can be derived from the context of the terms, terminolgy and text used in the content of URl, title, headings, anchor text of the inbound links, alt text used on images, schema codes, meta tags, microformats and body text.
Missing Alt tags Besides having benefits like making your site disabilities compliant, alt tags are an important on-page SEO audit element. Audit your site well and see if alt tags are missing from your images or they have been incorrectly described.
If not, use descriptive alt text for images (this has more than SEO value! Each piece you publish must accurately reflect your business and be unique, engaging, and relevant to have any positive effect with your readers – and with search engines.
Discrepancies in character recognition and missing or misused keywords in titles and image alt tags, for example, can affect a site’s ability to rank in their target market. Last week, we learned about the huge opportunity in alternative search...
Image Alt Text: Tells users what an image is, no need to wait for the download onClick event handler: Replaces onMouse, so users do not need a mouse to interact with the code object. Plus the search engines like accessible friendly sites.
Percentage of visible text: This involves hidden text and nasty ALT text. Here are some common areas search engines look at for on-site web spam: Compressibility: As a mechanism used to fight keyword stuffing, search engines can also look at...
Instead, they use an alt text (which is also used by screenreaders) to give information about the link target. The anchor text of an inbound link supposedly tells the search engines what your page is about, thus helping you rank for that term.
On-page SEO guidelines: This is a must-have document and should include all on-page best practices like title, meta, URL naming convention, ALT tag, H level tags, internal linking, and copywriting best practices, among others.
Look at on-page keyword targeting of site pages in areas such as titles, copy, heading, alt tags and internal link anchor text. You betcha, and the more you or a competitor have the more likely it is to have enhanced visibility in search engines.
Image ALT tags (go beyond the basic “what is it” and use location-based ALTs) Wilensky provided links discussing the major search engines positions on this. For example, subdomains might be easiest to implement but run a risk, since search engines...
An Image is Worth (Almost) 1,000 Words: The search engines use the ALT tag of an image link to determine relevancy for ranking images. For example, numerous links to http://www.buy.com/iphone with ‘iphone’ in the anchor text signal to search...
Profile Image – Filename and Your Name as ALT Tag: When it comes to your profile image, be sure to optimize it with a branded image and also by using your name as the filename. Twitter will automatically use your name under the Profile Settings as...
Yes, knowing on-page optimization (e.g.title tags, alt tags, H1, copy optimization) is helpful but it's more critical to understand the technical side of SEO, such as code. SEO is about making websites better at both the page and server level in a...
