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  1. How to Dominate the Entire First Page of Google

    In order to optimize your logo for your brand term make sure to include your brand in the image file name, URL where the image is hosted, alt attribute, and title of the image. Controlling the conversation around your brand is critical to upholding...

  2. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Make sure all display text renders on the image when you hover over it (the alt attribute). Launching a website is a little like making homemade soup. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to...