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Alma Mater

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  1. Converged Media in Marketing Starts With Breaking Down Silos

    Singer joined in suggesting that his alma mater's journalism program was initiating a massive social media program. Image Credit: Simon Heseltine Why do marketers still consider, digital and traditional marketing as separate, isolated creatures?

  2. The Decision-Making Funnel, Stage 2: Interest

    A perfect example is the home page for the University of California, San Diego, my alma mater for undergraduate and graduate studies. The key AIDA stages are: Awareness Interest Desire Action Last time, I examined awareness.

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  3. Google Begins Hiring for Some Sort of Facility in Ann Arbor, Michigan

    A great city that's home to the University of Michigan (Larry Page's alma mater) and an academic library that Google plans to completely digitize, Another new Googleplex? In early June we blogged about Google looking for large amounts of office...

  4. Compare & Contrast: Ad Guidelines At Overture & Google

    Here's some background from my alma mater. Click here to learn more about becoming a member Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with...