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Ally Mcbeal

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  1. Are the Brains of Search Engine Marketing and Search Engine Optimization Sartorially Challenged?

    Now, there were three women on the list, who were described as "industry mavens looking more like a PTA panel than SEM" and a fourth woman who was described as "an 80s version of Ally McBeal. She doesn't look like a member of "a PTA panel" or "an...

  2. Those Mysterious Quality Scores: Fundamentally Simple

    So, for example, an advertiser could choose to pay high bid prices for high-volume keywords like "Ally McBeal" and display an ad for Janet Jackson ringtones. This week, I'm going to interrupt our discussion of ad testing to demystify a concept that...