SEO News

Ally Mcbeal

  1. Are the Brains of Search Engine Marketing and Search Engine Optimization Sartorially Challenged?

    Now, there were three women on the list, who were described as "industry mavens looking more like a PTA panel than SEM" and a fourth woman who was described as "an 80s version of Ally McBeal. She doesn't look like a member of "a PTA panel" or "an...

  2. Those Mysterious Quality Scores: Fundamentally Simple

    So, for example, an advertiser could choose to pay high bid prices for high-volume keywords like "Ally McBeal" and display an ad for Janet Jackson ringtones. This week, I'm going to interrupt our discussion of ad testing to demystify a concept that...