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  1. Assembling Your Landing Page Optimization Dream Team, Part 1

    If your product manager is already behind your landing page optimization project, then you have a valuable ally. He or she may be preoccupied with other problems, and may not understand the financial opportunity presented by improving the...

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  2. Newspapers Bleed Red Ink: Death by Internet

    Schmidt says media companies should see Google as an ally, not an enemy. Google has a financial incentive to ensure advertising can support high-quality content, Schmidt said during an onstage interview with Ken Auletta, The New Yorker's media...