Other top players such as Amazon ($118 million), eBay ($70 million), and several car insurance agencies (State Farm, $54 million; Allstate, $50 million; Progressive, $46 million) invested several millions as well through the third quarter of this...
I used to think that loyalty was the highest rung on the consumer pyramid until I became the CMO of Allstate Insurance. We follow the feeds and influencers that help inspire our creativity, guide our approach, and validate our recommendations.
I cannot begin to count how many Allstate, Geico, Liberty Mutual and Progressive commercials I've seen. MM: The most awesome new phone app I've seen was on a Nationwide Insurance commercial. I have no idea of the estimated cost of all those...
The study shows that for some branded keyword searches, diversion from the official company site is as high as 26 percent, as with the case with the search query "allstate insurance. ClickZ reports on a Hitwise study that shows that 15% of branded...
