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Allstate

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  1. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    AllState Within the search industry we are all aware that Google are heavily promoting Google+ and the usage of Google authorship. But sometimes it can be easy to get caught up within our own bubble, so I wanted to see how (or if) brands have...

  2. Social Media Mastery: Wisdom from the Leaders of Coca-Cola

    I used to think that loyalty was the highest rung on the consumer pyramid until I became the CMO of Allstate Insurance. We follow the feeds and influencers that help inspire our creativity, guide our approach, and validate our recommendations.

  3. The Universal Mastery of Video Content

    For example, an Allstate commercial featuring NASCAR driver Kasey Kahne was posted by a fan of Kasey Kahne. An Allstate channel that collects televisions commercial, such as ThatsAllStatesStand, could benefit by posting a commercial as a response...