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Allocation Resources

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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The allocation of resources must be guided by information, as opposed to intuition and industry hype. While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy...

  2. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    One of the most important aspects of the marketing plan in 2014 will be allocation of resources across channels to support optimum results. Far too often, marketers depend on search position, fans, likes, shares and +1s to validate allocation of...

  3. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    Depending on where your practice lives within an organization, allocation of resources (and therefore work effort) should be determined and refocused throughout the year. In order to effectively drive long-term value for the organization, and avoid...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Note: Equipment cost estimates get a little more complex to quantify if you consider depreciation, lifetime asset value, split allocation over multiple projects, etc. Consider respective scale measurements (1=Low, 3=High, etc.and weight/importance...

  5. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Savvy SEOs can use offline measurement to justify offline marketing dollars allocation for content outreach and onsite content optimization. Forget the folks who appear in the SERPs, your competition is other marketing channels, technical projects...

  6. The New Attribution: Smart Marketers and User-Based Media Optimization

    Attribution, in reality, goes further than just cross channel, measurement, and allocation of digital spend. If you're spending incredible amounts of time and resources buying digital media and optimizing the creative your customers see, why aren't...

  7. Making the Most of Your Local Search Marketing Dollars

    It's about allocation and optimization. The primary resources used were: As the financial world imploded last week (my 401k is now a 200.5k), I sat in Florida at my company's client summit listening to industry experts and national advertisers...

  8. Microsoft-Yahoo: Search Marketing Trends That Matter

    Search marketers will be increasingly asked to influence (if not oversee) more aspects of content creation and distribution, and will be the first line of allocation for digital media budgets. In 2008, we'll see many more organizations willing to...