We also put all of our commercials on YouTube and we've been using YouTube to evaluate the user experience in regards to our thirty second spots,” stated Allen Butler, Senior Programmer Analyst. Can an insurance company use crowdsourcing to take a...
iAcquire have posted a video to celebrate a unique year for the company. It was bad timing in the midst of efforts to raise their profile and the company came under a fair amount of fire from the industry - and Google's penalty was harsh - the...
It was the brainchild of Connie Connors, the CEO of New York PR company, Connors Communication. Yes, I'd forgotten its name, but for most of 2012, I regularly thought to myself, "with what's happening with Panda, what people really need now is that...
Your company or tool can be in our directory too! Get your company listed. Dear Readers, It's December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! The new features include an optimized user...
In fact, Kagan's unabashedly quixotic tenets for what app search means to the web lives up to the company name. Ask.com and Quixey, "the search engine for apps" have announced a deal which aims to bridge the gap between the app economy and the web.
Last week SEO Software company, Conductor, released an infographic which compiled data from Indeed and Payscale that illustrated SEO role salary ranges across the USA. Other positive quality of life indicators reported in the survey were that over...
The visitor might read the whole post and remember your company and products really well - they might even go to search for your product on one of the search engines straight away. Imagine you’re promoting a blog post that describes all the...
This was the latest in a series of expansion announcements by Boykin’s Internet Marketing Ninjas, including the acquisitions of Cre8asiteforums, the Developer Shed Network, and the addition of top SEOs Kris Jones, Kim Krause Berg, and Ann Smarty...
SEW spoke to Victor White, Marketing Manager at Gigya to discuss their latest product announcements, "We're trying to do for B2C data what Salesforce.com did for B2B data by centralizing a company's user data into one cloud-based storage system...
Direction seems to be set and there is a strong sense of stability in the changes that the Company has have made and confidence in the direction they are taking. SEW met the people behind Google Crisis Response at I/O 2012.
Catherine Allen Catherine Allen is a senior vice president with SHIFT Communications, Inc.an award-winning, privately-held, employee-owned social media public relations firm. More time and thought should be going into how all copy aligns with the...
The company enters Brazil with a solid base of clients, such as Brazilian Telco, Telefonica and global automotive, travel and hospitality brands. IgnitionOne opened a new office in Brazil earlier this month, taking the number of their global...
With special attention payed to low volume search terms and query modifiers, SEOs concentrating on the little things can find themselves making a big difference to the rest of the company. Enterprise SEO teams often fall into the trap of looking at...
Brands such as Marriott, Teleflora, and Amtrak that have fueled their rapid growth join BrightEdge's list of customers using the company’s S3 platform that includes seven of the 10 largest retailers and eight of the top 10 digital agencies in the...
While I am seeing the above results, SEW Director Jonathan Allen is seeing a slightly different set of personalized results: While Allen’s seventh result shows a result from a competitor, the verified data factor seems to still be in play.
Visual search company, Superfish, have announced a technology update that could improve search on image heavy content sites. With the explosion of visual content orientated apps and social networks such as Instagram and Pinterest, visual search...
Produce videos where you do things like interview people in your industry (hey, look how far it took Jonathan Allen! Showcase a partner each month on your company's blog or in a newsletter and ask the partner to promote this through his or her own...
It’s quite simple - Harbour bought article spinning services from a company in China. Why would anyone tell people who the competitor is that they lost their talent to, without at the very least mentioning their own company?
Jonathan Allen contributed the interview with Simon Mansell to this story. ClickZ reached out to Monty to see if his company was seeing results that jibe with GM's. While General Motors may halt Facebook advertising, according to a Wall Street...
Sure you can make some things happen in 7-10 days, but you’re not going to knock out major news sites with legitimate, aged, ranking articles about the company in that time frame. Linkdex recently announced last month's winners of their ongoing...
