You'll often find internally that every single department has an idea of what the digital experience should be (i.e.the too-many-cooks-in-the-kitchen syndrome). Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Brands, digital marketers, and publishers can and should be doing a number of things right now to benefit from it as it reaches critical mass. It really does seem like Facebook is on to something BIG with Graph Search: http://news.cnet.com/8301...
During this time I definitely feel that we've seen a significant shift toward the industry evolving in this way, with not just search marketers realizing the value, but also social, PR, content, and branding teams being integrated into the bigger...
While time will undoubtedly be spent drilling down into a multi-faceted digital strategy plan, necessity should dictate that at the very heart of it lies great content. Here a few ideas to help you formulate a quality content led digital marketing...
Previously, I spent 5 years at Microsoft in a variety of roles all centered around digital marketing including search, social and community. Mel Carson: My name is Mel Carson and I used to be Microsoft’s Digital Evangelist.
Become a knowledge hub and add value to the digital space. While I certainly don’t agree with everything Nietzsche shared, his famous quote above captures nicely where digital marketing is right now. As an industry, change is something we live with...
Francis Skipper, is the Vice President of Digital Media at 451 Marketing, a national communications agency specializing in public relations, social media, and search marketing. An award-winning copywriter and content developer, she offers both...
The type of information the BBC reported is a prime example of the kind of harmful anecdotal story that winds its way through the digital world, grabbing catchy headlines, despite the very real lack of any kind of substance behind it.
Covey conveyed in this book hold true in many facets of my life, and specifically with digital marketing and search engine optimization (SEO). I’ve also been writing for Search Engine Watch and/or Clickz for a little over 5 years now, and have been...
It’s a topic at nearly every digital marketing conference as well as in most trade publications and blogs. Attribution has been a popular buzzword in the industry for years now. If you answered yes (and why wouldn’t you), the good news is it doesn...
Our #seofilms Poster Entry (Return on Digital) seofilms Trending on Twitter - EVIDENCE Below are three animations that take an irreverent look at aspects of the search marketing industry and satirize real life situations which we often find...
Digital Point: This forum has been around for ages and has almost 50,000 active members. Search Engine Journal: Up-to-date news that crosses a lot of related territory. Search Engine Land: Another good daily news source.
I use search marketing, performance analytics, website optimization and pay per click to describe the services Digital Always Media offers, all of which fall under the umbrella term digital marketing.
SEMPO, the search and digital marketing industry’s professional organization, has sent a letter to U.S. Jim Hedger of Digital Always Media shared just one potential effect SOPA could have on the Internet economy.
D barcodes excel at bringing non-digital media to life. Seek out mobile marketing industry statistics regarding popular devices and demographics to appropriately target your audience. Follow the #QRcode Twitter hashtag or subscribe to "QR Code News...
Two hours later, after fighting several digital fires, solving other people’s PR problems, and dealing with whatever happened to be thrown at me through my social media world via screen and phone, I could hardly remember what I had set out to...
Additionally, All Things Digital reports Schmidt will testify that “Microsoft’s Bing launched in June 2009 and has grown so rapidly that some commentators have speculated that it could overtake Google as early as 2012.
For today’s SEO, you will want to check out the indexing of other digital assets to find areas of opportunity: Sometimes I have to laugh at how far the SEO industry has come, even if the laugh is pointed directly at a column I wrote years ago.
Four years ago, I joined a relatively new company called Commerce360 – then a digital agency with a strong focus on search. I will continue to write for Search Engine Watch and on my own blog, Digital Alex and, of course, to tweet.
