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  1. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping seasons – when the demand is...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Digital Marketing and Analytics There are a few things required – well, actually more than a few - that will be needed in order to ensure a smooth transition from m-dot to www-dot. Mobile-First Mentality Adoption Continues On

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. Here are the things you should put to the test right away: These behavior patterns may include things like a user downloading an e-book, spending...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. All of these different tactics require a multichannel digital...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Also, not all content is digital. It's the digital lobby of your business. Resources: One of the best things you can do to market your financial institute is to develop resources on finance that your consumers would seek out.

  6. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. From an audience perspective, we've already discussed why that isn't a good thing, but...

  7. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Eric Schmidt, former CEO of Google, "The New Digital Age" We don't yet know how things will ultimately shake out, but if the independent labels' fears about their content being taken down come true, we have an unsettling precedent for search...