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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    As the newer kids on the block, social marketers should embrace the opportunity to take a cue from more seasoned residents of the digital world and adopt some tricks of the trade from SEM. There are several things marketers can do to improve their...

  2. Matt Cutts Extends Leave From Google Into 2015

    Matt Cutts stunned digital marketers when he announced that he would be taking a leave of absence in July 2014. However, things may not be running quite as smoothly without Cutts in the mix. And while it may seem easy to quarterback things like...

  3. 4 Pitfalls to Avoid Heading Into the Holidays

    Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior. Overall, this holiday will be a great one in the digital space. The site goes down, the Wi-Fi at your Grandmother’s...

  4. SEO Is No One-Trick Pony

    A common expression in recent years has been that "if it’s digital, it’s optimizable. You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping seasons – when the demand is...

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Digital Marketing and Analytics There are a few things required – well, actually more than a few - that will be needed in order to ensure a smooth transition from m-dot to www-dot. Mobile-First Mentality Adoption Continues On

  7. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. Here are the things you should put to the test right away: These behavior patterns may include things like a user downloading an e-book, spending...

  8. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. All of these different tactics require a multichannel digital...