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  1. How to Create a Social Media Friendly Landing Page

    If you direct them to a page that is full of options and cool shiny things, they are more likely to browse and never make a decision. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    One of the many things Majestic have provided with Topical Trust Flow, is a powerful PR feature within a familiar tool. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories...

  3. How to Optimize Your Content Strategy With Social Listening

    Due to the very broad nature of yoga, many people on Twitter are talking about products, working out, fitness and even some things that may not be related to your business. Social media has grown drastically in the past decade.

  4. 4 Amazing Things You Simply Must Know About Sensational Headlines

    An often overlooked but critical part of content marketing is the headline. The best content with a boring headline that does a poor job of giving the reader a reason to click has failed. Studies have shown that up to 80 percent of readers never...

  5. Bing Launches Search Removal Request Form in Europe

    Bing has created a form for people to use who want embarrassing things written about them to be removed. Microsoft's search engine Bing has finally responded to the recent European Court of Justice (ECJ) "right to be forgotten" ruling.

  6. Google+ Drops Controversial Real Name Policy After 3 Years

    The risk is users to create a disruptive, offensive, or confusing experience by using things like upside-down characters, obviously fake names, like ‘god' or worse. When it comes to Google+, Google has been known for their strict guidelines and...

  7. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The age report graph is one of the most visually exciting things in Google Analytics. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess...

  8. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    This usually means one of two things: you're either going to keep the page in question and work to improve it, or you're going to kill it altogether or maybe hide it from the engines. If you do intent to purge content from your site, there are some...