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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #5: Do Not Try to Be All Things to All People! I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. The goal of these "lessons" is to help you use what I found worked...

  2. 3 Building Blocks for Content and Search Marketing Success

    In order to navigate around the new content and search marketing environment, it is essential to keep three things top of mind so you can streamline your strategic approach. The search-marketing environment that we live, communicate, and work in...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results. After all, most major companies have both a mobile app and a website, and in general smartphone users prefer...

  4. The Evolution of SERPs and User Behaviors

    This means things like: Our job is at the mercy of search engines and as they improve, we have to improve with them. And they improve a lot. Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in the major changes, not...

  5. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  6. "Content Performance Marketing" – 3 Steps to Future Success

    Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping seasons – when the demand is higher for retailers’ content. From more humble beginnings of White Hat SEOs touting...

  7. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    There are a few things required – well, actually more than a few - that will be needed in order to ensure a smooth transition from m-dot to www-dot. Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which...

  8. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Analyze your key landing pages for the keyword you’re targeting and start by making changes to things marked as "easy fixes" or "critical. Here are the things you should put to the test right away: These behavior patterns may include things like a...

  9. How to Work When Nothing Seems to Work

    There are many things you can do to help foster agreement and support for implementing your recommendations. Resistance to change can mean a lot of things in an online enterprise, because opposing forces can run on parallel paths and resonate from...