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  1. A Recipe for a Tasty Semantic Search & SEO Salad

    Certainly, SEO and semantic search overlaps, but the key to success lies in finding how to mesh them together, so that they complement each other, rather than simply overlapping. All too often, I see webmasters and SEO professionals flitting from...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Consistency is very important for the success of your SEO campaign. Using this analogy, or a similar one, should help your boss or client realize the time and effort it takes to run a successful organic SEO campaign and help you avoid being...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Mobile-friendly sites mean more mobile-friendly...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    But if you're trying to build authority and strengthen your SEO, then you should stick to your own blog If a campaign failed to deliver the appropriate results, it's easy to blame the promotional activity rather than to evaluate all four components...

  5. Nuances of Spanish Language Search Marketing

    A best practice for multilingual SEO is the use of canonical URL tags. A canonical tag will make multiple pages considered as one page to the engines and it does this without redirecting visitors to a new URL.

  6. Combining Social & Content to Earn Visibility & Earn $$$

    That's what this session, moderated by Ryan Jones, SEO manager of Sapient Nitro, addressed. For this you need to get everyone in the room – SEO, PR, developers, PPC, social, content, and the client. Customer retention: Because it's cheaper to keep...