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  1. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Ignorance: The Trouble with People Who Claim SEO is Snake Oil SEW EXPERTS: AU NATURAL URL structure makes a difference in SEO, but it's just one of many things! From what I can tell, writing an "interesting" and "provocative" column about SEO...

  2. SearchDay | Marketing your SMB with Time & Elbow Grease

    Ignorance: The Trouble with People Who Claim SEO is Snake Oil SEW EXPERTS: AU NATURAL URL structure makes a difference in SEO, but it's just one of many things! From what I can tell, writing an "interesting" and "provocative" column about SEO...

  3. Do We Need Educational Standards for Learning SEO? - Part 2

    As it is, many businesses turn up an eyebrow at the purveyors of search engine services as though we're wearing a top hat, fake moustache, and trying to sell them snake oil tonic. Last time, I asked if there's a need for educational standards for...

  4. Standards? We Don't Need No Stinkin' Standards!

    Now, I'm not naÔï¿Â½Ã”¯ve to the snake oil salesmen within SEO, and I've written on how to tell these fast-talkers apart from truly ethical shops. The SEO community has been foaming at the mouth lately over whether or not we need standards for...

  5. SEO Mos Def Busted by WA State Atty General: $450,000 Penalty Looms

    While the SEO standards debate rages, the search marketing industry continues to be perceived as purveyors of snake oil and predators of small business owners. All in all, this is one of the most despicable players I've seen in the spam/scam SEO game.