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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search. These roadshow-style conferences with a hyper-local focus are heading to U.S.cities where we know there are very active SEM...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  3. You Can't (NOT) Afford to Invest in SEM Analytics

    Last time, I wrote about refreshing your organic SEO strategy, which is particularly important in tougher economic times. But more importantly, Zaharias noted that events like this could push providers toward industry-wide SEM service level...

  4. 2009 is a Year of Change for Travel Search Marketing

    The SES NY session will be somewhat of an extension of that article, focusing on four key areas: organic SEO, smart SEM, social media, and local/mobile optimization. Today, we'll start by looking at renewing and revitalizing your organic presence.

  5. The Better You Rank...the Better You Rank!

    We can't talk about organic SEO without also addressing other methods of marketing that would make your Web site more relevant, popular, and trafficked. We're talking about broader issues than the "traditional" organic and paid search.

  6. Who Audits the Auditor?

    Ideally, the auditor can review historical data to see what effect your SEO efforts may have had on organic search traffic. I recently spoke with a friend in the SEM industry about this, and what I heard wasn't surprising (this person asked to...

  7. Highlights from the SEW Blog: April 21-25, 2008

    SEM Industry Issues Organic Search Survey Finds Search Engine Marketing Budgets in UK to IncreaseThe industry is thriving in the UK with 63% of companies planning to increase their paid search (PPC) budget and 61% planning to increase their search...

  8. Highlights from the SEW Blog: April 14-18, 2008

    SEM Industry Issues Organic Search Small Business/Big Brand SEM Microsoft To Use Domain Age in SEO RankingApparently Microsoft is looking at, if not using, domain age as an algorithm factor. Let's hope this is just some error and not a change that...

  9. Highlights from the SEW Blog: April 7-11, 2008

    Organic Search SEW Experts: SEM Tools of the ExpertsThere are a variety of SEM tools available to search marketers. Could the Term "SEO" Become Trademarked? Linking Issues one that has the greatest impact in blended search results.eMarketer...

  10. Highlights from the SEW Blog: March 24-28, 2008

    How to (Actually) Earn Money (Now) with Social Media (Really): Part 1Leveraging digital assets and hot social channels for long-term SEM benefit has now become SEO 101. SEM Industry Issues Searchers Beginning to See Google Video Ads in Sponsored...