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  1. Last-Minute SEO - Here Come the Holidays!

    Since organic generally converts better than paid, these techniques are typically used as a complement to and/or replacement for your organic efforts. Paid has been typically any method other than organic that you paid for to bring your site traffic.

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Watch direct and organic referral, especially when SEO suddenly changes AdWords' paid and organic report. Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as well to get more...

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search. At SES Atlanta, we are purely focusing on paid and organic search with a fairly strong technical focus.

  4. What is SEM? Depends on Who You Ask

    When referring to organic search it really is SEO. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. But today I look at it as a blended force of paid and...