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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  2. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    Rand pointed out that an imbalance exists in the current SEM market: paid search only receives 10% of all clicks, yet it represents 90% of the budget. It turns out that people coming from paid ads spend an average of $117 compared to $106 via organic.

  3. Focusing Your Message from National to Local, Part 1

    Here are six tips for aligning your national and local SEM efforts. Organic Search Organic Search Get to know local SEO and use natural link building practices. To illustrate the point, let's create the number one brand for selling whirligigs in...