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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Make your content "SEO-Friendly" and follow best-practices for SEO. Coming from someone we "know" through social media or in the real world, a story that has one of these dimensions to it will connect emotionally and leave a lasting impression.

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and best practices will...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The old SEO rules still apply, but new SEO best practices are evolving as apps become more and more popular and the search ecosystem splinters into myriad proprietary indexes and directories. Most big engine mobile apps source results from their...

  4. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    In the session, our team will share best practices and tools for B2B social media management and monitoring. Social signaling for SEO. Leveraging social for other marketing channels and doing it right is one of the keys to taking social to the next...