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  1. Your Guide to Structured Snippets for SEO

    Google reads three formats of microdata for rich snippets, and it’s up to your personal preference which one you choose for your site. The best example currently is one you can try yourself — search for "nikon d7100” and scroll down to the dpreview...

  2. The Rise of the User Experience Marketer

    And best of all, Google continues to place greater emphasis on user experience metrics like bounce rate and time on page, bringing UX and SEO closer than ever. Basic SEO: Our UX counterparts should rely on details about how Google indexes, crawls...

  3. Search Top Priority Among SMBs [Study]

    SEW: It is not surprising that SEO/SEM and email marketing take the number one and two priority spots. Overall, SMBs estimate that about one-quarter (25 percent) of all their sales in the next 12 months will come from discount programs, promotions...

  4. Learning to Carry Your SEO Baggage

    That’s life, and that’s SEO. Links are one of the biggest sources of complicated baggage for a website. Creating a new domain, but 301 re-directing an older domain into it, is like legally changing your name; the records associated with the last...

  5. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    We’ve all been there at some point or another in our SEO careers. Often a lack of trust — either in you or SEO in general — can lead to clients being abrasive and lashing out or micromanaging. Problem clients can come in multiple challenging...

  6. How Can SEOs Sell "Shiny, Sexy" Search?

    Many brands still fail to understand the importance of search, according to an ad:tech New York panel discussion focused on SEO. Often, getting clients to recognize the value of SEO is about "humanizing data" or explaining how search can "make...

  7. Your Job Is to Make Google Look Good

    Creating an awesome website has to become a compulsion, and yes, it's an SEO ranking factor, one way or another. Some of the core concepts of this are covered in this article by Cyrus Shepard: "More than Keywords: 7 Concepts of Advanced On-Page SEO.

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  8. Using Analytical Analysis to Help Improve Conversions

    The latest digital marketing book, SEO platform, or digital marketing tool? It has provided a great wealth of what channels work well together and helped marketers form the mindset that it isn’t just SEO, paid, social, etc.these channels often...