For more advice on how to format your video for the best success on search engines before you upload it, see "12 Valuable Tips for Video SEO Beginners". If you're ready to advertise on YouTube for the first time – with one of those ads that pop up...
A traditional designer normally has a totally different view of how a website will look compared to a marketer or SEO person. It is then time to hand over to the design, SEO, and usability project team.
After you've installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it's time to go a bit deeper. Many great plugins are available to help your WordPress site when it comes to SEO, usability, and conversion.
SEO has changed. The better news is that you only need one tool to build the best links in the world: your brain. There's only one catch to this method – it's hard work. Each one is worth it in the end, though, because you're increasing search...
In an article for Search Engine Watch earlier this month, Guillaume Bouchard forecast how to optimize for Google Now, citing local SEO as something to keep an eye on. We're one step closer to conversational search becoming the norm with the...
How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and other dimensions typically explored with organic search. Segment Contributed by: Thom Craver is a technical SEO and web analytics consultant...
Majestic SEO For example, one of the last profiles I looked at was a U.S.site that shipped its product only to U.S.customers, but more than 65 percent of their links were from sites outside the U.S.mainly in Asia) and were on foreign-language sites.
It's been a crazy couple of years for SEO. Remember that crap-hat SEO you bought on eBay? Which of course begs the above question, what is SEO? For starters, if you're even slightly worth your salt as an SEO, you should be able to pick them out...
The third edition adds a new chapter on local SEO that will have you optimizing like a boss. The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding SEOs, and still...
Competitive analysis can be good for both your organic and paid PPC strategies, and it is an extremely effective way to make your SEO strategy that much more versatile and successful – right from the start.
One-and-done SEO tricks simply don't work. Nearly every business today must decide how much to spend on search engine optimization (SEO). Businesses that are just testing the waters in SEO usually choose a contract service as an entry point.
SEO for Yelp: As discussed above, you want your Yelp business page to rank just like you want the pages on your website to rank. Below is a screenshot of one of my favorite coffee houses, Vinaka Café.
As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm changes of years past and it started me thinking about...
Ah, a traditional local SEO ranking factor finally appears in the list! In traditional SEO, there are certain elements under your control. Similar to traditional SEO, make sure you thoroughly complete the pertinent fields in your about page.
It's a problem when clients perceive SEO as a process for building a certain number of links to improve their search rankings. To fix the broken culture of SEO metrics, co-founder and CEO of SEOmoz Rand Fishkin says that the solution to changing...
The vast majority provide SEO across a wide variety of industries, and you can probably assume that at least some of those SEOs are sticking with the “only one client per vertical” to prevent any issues of competition and favoritism for the same...
From an SEO perspective, all this work relates to making yourself an organic link magnet. Which one impresses you more? I still vote for the column, as it is a much stronger indicator of a very high level of trust to hae a column than to get one...
Good for SEO According to Lee Odden, author of the book "Optimize": “When a SEO and content marketing strategy work together, repurposing content means additional SEO assets to attract search traffic on many different variations of a theme.
In this past few weeks my company has met with several potential clients and partners whom, whether they know it or not, have all been burned by SEO agencies. Our SEO work and online marketing has meaning and that meaning has instilled a great...
How do you measure SEO performance now that "not provided" keyword data is so prevalent? SEO Landing Page Navigational Performance This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant...
