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All Families Are Different

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  1. Pre-PPC Strategies For Launching a New Product

    Families with kids more than singles or double income, no-kid families. I can do frozen meals for busy families with large freezers. If I'm thinking about offering a vegan meal delivery service, I can create very different products depending on who...

  2. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    But the families who passed the whirling electrical meter several times a day received constant feedback about their efforts. Schedule times for different kinds of PPC optimization and maintenance. In Holland, one suburb’s consumption patterns...

  3. Some Googlers Don't Want Their Kids Using Google Products

    As the New York Times reported, computers "are not allowed in the classroom, and the school even frowns on their use at home," and from the number of Silicon Valley executives' families attending the schools seems this double standard is popular.

  4. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    Searchers are actually migrating back towards their origins, like transplant New Yorkers that have had their fun and are ready to move home and start families. If we take a look at a Google SERP today, it looks quite different than what it used to...

  5. 31 Top Cultural Factors to Consider for International Search

    Families with one child are different than families of 15 -- each having very different needs and levels of wealth. Religion: Obviously, religion is a strong cultural factor, but most important for search marketers is the way this divides different...

  6. Coherency in Landing Page Testing

    This includes consistent color palettes; professional graphics in the same visual style; consistent font sizes, colors, and families; and the amount and layout of the writing. For example, let's assume you have a landing page that includes a call...

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  7. The Evolution of Social Networks

    When we think of our so-called "social circles," they are typically based on families, neighborhoods, schools, professions, employers, religions, sports teams, or shared hobbies. What's different from the earlier networks is that you start by...