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  1. Google Rich Snippets Testing Tool Gets New Name, Design, Languages

    One complaint that has sprung up since the announcement is the new limit of 1,500 characters for HTML testing. Very disappointed that the HTML now only allows 1500 characters max. Google announced improvements to their rich snippet testing tool...

  2. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Write a quality description in less than 155 characters that will entice users to click through. For SEO purposes, the title tag should be no longer than 70 characters. To optimize retweetability, the title heading should be no longer than about 98...

  3. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    There are many other factors to keyword research, including common misspellings (often due to multiple characters per key on a Japanese keyboard), idioms, broken compounds, and dialects. Although the accuracy level that Google provides is much...

  4. Is Your Landing Page Relevant?

    Headers should be succinct, usually under 55 characters. It may tell Google that the page isn't relevant to your target search phrase and, therefore, it shouldn't rank highly. With Google collecting the data it needs to develop searcher personas...

  5. SEO Web Site Review: Water Filter Corner

    Try to keep your title tag to around 68 characters, including spaces, and structure it so that your most important keywords are listed first, followed by your second most important, followed by your next most important keyword.