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  1. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August and...

  2. The Evolution of SERPs and User Behaviors

    If you don’t need all 55 or 155 characters, don’t use them Our job is at the mercy of search engines and as they improve, we have to improve with them. And they improve a lot. Since 2011, Google has updated its algorithm 83 times, and that’s only...

  3. Google+ Drops Controversial Real Name Policy After 3 Years

    The risk is users to create a disruptive, offensive, or confusing experience by using things like upside-down characters, obviously fake names, like ‘god' or worse. When it comes to Google+, Google has been known for their strict guidelines and...