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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Customers have always looked to search for quick access to what they desire. For example, one common fix is as easy as adding a line to your HTTP header to leverage browser caching. What follows are some starting points about how to use your mobile...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The importance of the medium is the access it provides to audience. Since the distribution channel determines the access to audience, you should test various channels to learn which one provides you greater access to an engaged target audience.