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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    For access to the full white paper go here. Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? This is a key question Marin Software set out to answer when it conducted...

  2. How to Identify Non-Ranking URL Page Types Using Google Site Search

    For example ideally drive.google.com requires sign in to access content, but Google has almost one million unique URLs for the subdomain. There's something undeniably powerful in clicking a button and having all-important SEO elements brought to you.

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. For more details on the state of paid search, including more information on trends by search...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    He added that BrightEdge's Data Cube gives marketers in-depth and on-demand access to data that fuels their campaigns. Where do we get our data? And, "How do we further our marketing careers? The survey report, released this week, touches on...

  5. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    For more information, you can access the full report here. When an online local listing for a business is incorrect, who’s to blame? The business owner? The search engine? The competition? Regardless of fault, the majority of people (73 percent...