Google search ranking algorithms also apply to the listings in Google Maps in determining which businesses are featured in the carousel. Interestingly, Google’s algorithms will also decide which photo is used, although exactly what algorithms are...
We're solving this with some complex algorithms and lots of computing power," Google said. It may sound like a belated April Fool's joke, but it's not. Google plans to give Internet access to the entire world by sending network-enabled balloons...
Algorithms will become more important for optimizing to the best ROI due to the increasing complexity of enhanced campaigns and bidding adjustments. Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on...
With mobile traffic now accounting for more than 50 percent of some website's traffic (and rising), it's no wonder search engines are starting to factor the quality of mobile experience into their algorithms.
What algorithms, if any, will come into play? At Google I/O 2013, huge changes to the user experience of Maps were announced. Unfortunately, amidst the excitement, it seemed that its impact on search – especially for local – was overlooked.
Then there can also be the time delay after that for data to be refreshed in various algorithms". In the aftermath of that rollout, webmasters that were affected are now desperate to recover. Some are looking to toward the Disavow Links tool to...
It will always possible for people to name reasonable exceptions, except, for one fact – Google is not building spam fighting algorithms to evaluate each individual site on the web. Disclaimer: This column contains ideas that advocate radical...
One of the key reasons agencies and advertisers chose to utilize paid search management tools was the access to advanced bid algorithms. These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and...
To not understand this is to not understand what Google and its algorithms measure and how this might affect your site. It always has been, and always will be – well, at least until the search engines don't use algorithms and content, but that's a...
Using it will allow Google algorithms to understand which image on your server is your preferred logo. Since announcing the schema.org project two years ago, little has changed with the markup. That changes today as Google announced a new schema...
If Google's algorithms believe you or your site is an authority in a particular area, they want to make sure those sites rank a little bit higher than other sites. Here are nine search and SEO changes webmasters will likely see – although, as...
The field is full of competitors, and rankings rise and fall with the changing of algorithms and the entrance of new competitors. This isn't an if question. Robust online marketing is imperative for survival in a web-driven world.
And although we can't know specifically what Google Now identifies outside of its usual search algorithms, we know it's search based entirely on contextual needs. In their line up of latest releases, we've seen Google+, Google+ Local and now, well...
We have seen some recent developments from many of the third-party bid tools that would say it will ultimately require complex algorithms and custom logic to compete adequately in PLA, so having experience with these types of tools should be an...
When you look at SEO through a user lens certain components of the search engine's algorithms just seem obvious. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar "content is...
Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the...
Social channels have a way to go to perfect their algorithms so that they can, as the search engines have before them, account for spam. Yet, many people are still trying to figure out exactly how social plays into their search strategy.
Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is...
As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users. Google's computers determine the order of our search results using a series...
Here's a very condensed breakdown of the top five factors that drive Google's local search algorithms: If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map.
