When you look at SEO through a user lens certain components of the search engine's algorithms just seem obvious. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar "content is...
Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the...
Social channels have a way to go to perfect their algorithms so that they can, as the search engines have before them, account for spam. Yet, many people are still trying to figure out exactly how social plays into their search strategy.
Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is...
As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users. Google's computers determine the order of our search results using a series...
Here's a very condensed breakdown of the top five factors that drive Google's local search algorithms: If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map.
Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms. First and foremost, I don't work for Google.
Related channels are selected by YouTube algorithms to help users discover other content that likely shares similar themes with your content. With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own...
These trends appear to be due to a loosening of standards in competitive bidding within Yahoo Bing’s algorithms. And you shouldn’t expect the engines to let you know about each and every tweak to their algorithms and what impact they may have.
The tags could also give community managers, frustrated by perceived lower organic reach caused by Facebook's new algorithms, the prospect of regaining some audience attention. Love them or hate them, hashtags are reportedly coming to Facebook...
A content creator needs to have knowledge about the concerned industry for which he wants to create content but a SEO needs to have knowledge about the search engines, their algorithms, updates, webmaster tools, analytics, etc.
Google’s algorithms are finally catching up to the ingenuity of the SEO industry. The concept of actually communicating with a human being to build links has historically been overlooked. Over the last year or two that viewpoint has slowly changed...
Due to the nature of search, there is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Track, monitor and adapt your social/search strategy as search engine algorithms change how they...
Peel back the curtain and you will find a big world of networks, DSPs, and remarketing services – all of them offering their own special sauce of algorithms, self-service platforms and generally raising the bar for the entire industry.
This helps with ISP (Internet Service Provider) caching and is another signal for Googlebot and our algorithms to discover and understand your website's configuration. It isn’t uncommon to hear that Google has made a mistake.
This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin. For a long time many publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings.
The fact is, the backlink is and will continue to be a fundamental variable in organic search algorithms and organic search strategies. The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sales, delivery and...
An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has shared some advice with reviewers, business owners, and SEO professional on how to keep reviews from being deleted.
Automated bid management uses scientific algorithms to filter and apply logic – ultimately making changes to your keywords and ad group bids. Bid management is arguably one of the most mundane activities that a PPC manager is tasked with.
The search algorithms have changed, the SERP results have changed, and how SEO professionals operate is changing. 2012 saw plenty of change in the SEO industry. While the search landscape has grown and matured, it presents several challenges as...
