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Algorithms

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  1. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the...

  2. 4 Steps to Take After a Google Manual Penalty is Removed

    As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users. Google's computers determine the order of our search results using a series...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms. First and foremost, I don't work for Google.

  4. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    The fact is, the backlink is and will continue to be a fundamental variable in organic search algorithms and organic search strategies. The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sales, delivery and...