Using it will allow Google algorithms to understand which image on your server is your preferred logo. Since announcing the schema.org project two years ago, little has changed with the markup. That changes today as Google announced a new schema...
If Google's algorithms believe you or your site is an authority in a particular area, they want to make sure those sites rank a little bit higher than other sites. Here are nine search and SEO changes webmasters will likely see – although, as...
The field is full of competitors, and rankings rise and fall with the changing of algorithms and the entrance of new competitors. This isn't an if question. Robust online marketing is imperative for survival in a web-driven world.
And although we can't know specifically what Google Now identifies outside of its usual search algorithms, we know it's search based entirely on contextual needs. In their line up of latest releases, we've seen Google+, Google+ Local and now, well...
We have seen some recent developments from many of the third-party bid tools that would say it will ultimately require complex algorithms and custom logic to compete adequately in PLA, so having experience with these types of tools should be an...
When you look at SEO through a user lens certain components of the search engine's algorithms just seem obvious. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar "content is...
Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the...
Social channels have a way to go to perfect their algorithms so that they can, as the search engines have before them, account for spam. Yet, many people are still trying to figure out exactly how social plays into their search strategy.
Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is...
As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users. Google's computers determine the order of our search results using a series...
Here's a very condensed breakdown of the top five factors that drive Google's local search algorithms: If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map.
Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms. First and foremost, I don't work for Google.
Related channels are selected by YouTube algorithms to help users discover other content that likely shares similar themes with your content. With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own...
These trends appear to be due to a loosening of standards in competitive bidding within Yahoo Bing’s algorithms. And you shouldn’t expect the engines to let you know about each and every tweak to their algorithms and what impact they may have.
The tags could also give community managers, frustrated by perceived lower organic reach caused by Facebook's new algorithms, the prospect of regaining some audience attention. Love them or hate them, hashtags are reportedly coming to Facebook...
A content creator needs to have knowledge about the concerned industry for which he wants to create content but a SEO needs to have knowledge about the search engines, their algorithms, updates, webmaster tools, analytics, etc.
Google’s algorithms are finally catching up to the ingenuity of the SEO industry. The concept of actually communicating with a human being to build links has historically been overlooked. Over the last year or two that viewpoint has slowly changed...
Due to the nature of search, there is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Track, monitor and adapt your social/search strategy as search engine algorithms change how they...
Peel back the curtain and you will find a big world of networks, DSPs, and remarketing services – all of them offering their own special sauce of algorithms, self-service platforms and generally raising the bar for the entire industry.
This helps with ISP (Internet Service Provider) caching and is another signal for Googlebot and our algorithms to discover and understand your website's configuration. It isn’t uncommon to hear that Google has made a mistake.
