SEO News

Algorithms

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  1. Your Guide to Structured Snippets for SEO

    Google uses machine learning algorithms and complex crawling analyses to pluck out the most relevant information on given pages. Rich snippets, the informational text lines that appear beneath the heading of every search result, recently underwent...

  2. Smart beta indexes gain currency with Asian investors

    Dealers say that an overreliance on past events without sufficient focus on future dynamics caused the downfall of a number of smart beta products but the new generation of algorithms are stronger. Despite some high-profile failures banks and index...

  3. Are Scholarship Links Considered Unnatural by Google?

    He also made a statement that I found interesting, saying that if this was the only type of link that the site had, that it was possible that Google’s algorithms could pick up on that. Also, as mentioned above, John Mueller suggested that Google’s...

  4. Your Job Is to Make Google Look Good

    In fact, they are constantly testing their algorithms in an effort to improve the quality of the results. Yes, that's right, if you want Google traffic, your job is to make Google look good. This post will explore why this is true, and what it...

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  5. Writing Your Way to the Top of Search and Social Results

    Be sure to offer your writers resources that are provide current and up-to-date information that follow, for example, Google’s and Facebook’s ever-changing algorithms. Search and social media writing - we’ve come a long way in the past 10 years.

  6. "Which Update?" Is the Wrong Question

    Another major issue is that most people don’t fully understand how the algorithms themselves can impact your rankings and thus looking to a single algorithm tends to put the blinders on to other areas.

  7. Scaling SEO Across Your Enterprise Business – The Human Element

    Alternatively, you might approach an audit with specific search engine algorithms in mind like Panda or Penguin to attack first what could be the most detrimental threat to your website. Success is also dependent on leadership, project management...

  8. HFT firms ‘learned a lot’ from Knight Capital loss

    The firm also asks each trader to build his or her own set of controls into their algorithms. Automated risk systems vital, says Tower Research Capital CRO High-frequency traders "learned a lot" from the devastating $461 million trading loss...

  9. Google to Fight Piracy by Modifying Search Algorithms

    Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings. The update will mean piracy sites are less likely to appear when people search for music, films, and other copyrighted...