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Algorithms

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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And I'm looking forward those rolling out because a lot of people have worked hard so that you don't just say oh this is a well-known site therefore should match for this query, it's this is a site that actually has some evidence that it should...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn't ranking in Google as highly as you would like.

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    As the number of websites exploded, the search engines responded with increasingly complex algorithms to improve quality of search engine results in an attempt to create a level playing field by preventing SEO spam and rewarding quality websites.

  4. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    But things like sarcasm, irony, and humor confound algorithms (even more than they do some individuals). For instance, if you write "Brand X isn't the worst provider of widgets in the market, however.you'd wisely be concerned about whether the...

  5. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    But as far as doing special specific work to sort of say “you have this many followers on Twitter or this many likes on Facebook”, to the best of my knowledge we don't currently have any signals like that in our web search ranking algorithms.