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Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
At iAcquire we understand that off-page optimization involves monitoring your domain authority, anchor text distribution and staying abreast of algorithmic fluctuations to ensure you maintain your visibility in the SERPs.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Following a scandal involving one merchant (who eventually was sentenced to 4 years in prison) who used negative publicity to rank higher in Google's search results in 2010, Google Fellow Amit Singhal, in announcing an algorithmic change, stated...
On the site, Google explains that to combat the "millions of useless spam pages" created every day, it identifies and fights spammy techniques (e.g.keyword stuffing, paid links, invisible text) through a mix of algorithmic (computer) and manual...
A trilogy of rapid-fire algorithmic updates included Penguin, Panda, and Exact Match Domain updates, plus more than 65 other Google updates from August and September 2012. Technically algorithmic updates are ultimately a winning proposition, but...
We won’t dwell on Google’s Penguin and Panda updates as the nails in the coffin for over-optimized content and link profiles, but just know both of these algorithmic animals contributed to considerable change in SEO tactics and strategies over the...
In parallel to algorithmic changes the impact and growth of social fueled a number of further strategic and tactical changes. Facebook launches sponsored search results Authorship also became a key opportunity as the importance of influence...
Part of Quixey's algorithmic 'secret sauce' is to calculate app relevance based on more off page factors than the current app store providers do. Through a deep integration between the two companies, Ask.com now displays apps in the natural search...
This penalty might be an algorithmic filter at the keyword or page level, but more likely the penalty you receive will be manual and these are often the hardest from which to recover. Basically, Google will decide to not rank your site prominently...
DuckDuckGo offers a welcome alternative to those who don't want to be confined by the algorithmic constraints we've all been working around for years. Here's a great guide on filtering out bad paid search clicks.
Since Google introduced its Panda and Penguin algorithmic updates, we've seen a seismic shift in the way that we work "with" search engines. The growth of social media and the links between content and social and search engine results has changed.
Like any search engine, the App Store appears to be transitioning from one of semantical relevance to the deeper and more powerful KPIs that revolve around user data (nearly every algorithmic shift thus far appears to support this notion).
Granted, Panda and Penguin may have affected more conspicuous changes in Google search results, but actual algorithmic updates of the spam filters have actually been few and far between. If we eliminate user interface updates as non-search results...
By optimizing every piece of copy that goes online for SEO, you can continually increase the quality and diversity of your backlinks in an organic way, keeping you well in front of the curve when it comes to future algorithmic changes by Google.
Google has refused to remove the autosuggest results for Bettina Wulff on the basis that they are algorithmic and therefore an objective reflection of search volume. BBC reported that Bing also shows defamatory autosuggest results for Bettina Wulff...
Where we used to write to the machine, painstakingly trying to balance the readers’ needs with algorithmic preferences, the machines are now writing to us. They built the platform with the intention of solving a particular problem: Most search...
We think of SEO as being a double-edged strategy: We use BrightEdge to manage our keyword portfolio led to engage with Google at the algorithmic level, and then when the customer lands on our own site, our on-site technologies like BazaarVoice...
If your search for an algorithmic update comes up empty, it’s distinctly possible that your website has incurred a penalty. If your website has been a victim of a major algorithmic update, it might be wise to contact professional help.
However, the feedback from Google's human raters no doubt play some part in the roughly 500 algorithmic tweaks that occur every year. As a reminder, Google’s Distinguished Engineer Matt Cutts insists that these ratings don’t “directly” affect the...
