Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural linking practices respectively, have forced us to evolve. In this new world where human engagement is a growing factor, how can you earn links that will...
A trilogy of rapid-fire algorithmic updates included Penguin, Panda, and Exact Match Domain updates, plus more than 65 other Google updates from August and September 2012. Technically algorithmic updates are ultimately a winning proposition, but...
We won’t dwell on Google’s Penguin and Panda updates as the nails in the coffin for over-optimized content and link profiles, but just know both of these algorithmic animals contributed to considerable change in SEO tactics and strategies over the...
In parallel to algorithmic changes the impact and growth of social fueled a number of further strategic and tactical changes. Updates such as Caffeine and Google Panda reduced rankings for low quality sites and improved rankings for sites with...
This penalty might be an algorithmic filter at the keyword or page level, but more likely the penalty you receive will be manual and these are often the hardest from which to recover. Yes, in the wake of Google's Panda and Penguin updates, you must...
Since Google introduced its Panda and Penguin algorithmic updates, we've seen a seismic shift in the way that we work "with" search engines. Google – Algorithms – Panda for researching and highlighting this trend.
With all the different verticals and niches SEO professionals play in, it’s hard to gain insight from within our silos and keep perspective into everything that is happening, such as the impact of numerous algorithmic changes.
A Google Penguin data refresh rounds out a trilogy of algorithmic updates that also included Panda and Exact Match Domain updates (not to mention those other 60+ Google updates from August and September).
Yet when analyzing Google's pervasive search quality highlight posts on its official Inside Search blog, algorithmic tweaks for Panda and Penguin represent less than 3 percent of the changes Google has made to its core search functionality since...
Like many in search engine optimization, I watch the major algorithmic updates or “boulders” roll down the hill from the Googleplex and see which of us will be knocked down. If you get your pre-algorithmic update rankings back in a day, why weren’t...
Though the black and white animal was a coincidence, Cutts said it may become a theme for algorithmic updates. Cutts joined Incisive Media Global VP Mike Grehan for a discussion on Panda, Penguin, social signals, duplicate content, transparency...
In theory, this would be hard to detect with a purely algorithmic approach. Google's Penguin update, and Panda a year earlier, marked the advent of a whole new approach to spam fighting. How many sites do you know of for which this change by Google...
With major algorithmic updates like Panda and Penguin fresh in everyone’s mind, as well as the giant batch of unnatural link warnings sent out in March, the panic was immediate. Fearing demotion in the search results sometime within 7-10 days by...
Beyond the algorithmic changes that local search is likely to experience in the next few years and the changing of the guard we are witnessing as newcomers start to take local mindshare from the legacy players, it’s likely that both mobile and...
Oddly, a “level-playing field” was one of the stated goals of Google’s last algorithmic update, Penguin. Katz’s sentiment echoes those of SEOs and webmasters who have also been hurt by the recent Penguin update, and in the past Panda and Florida.
It does demote web results, but it’s an algorithmic change, not a penalty. Panda was all about spam, but the need for Penguin arose from this middle ground. In some cases, sites hit by Panda and Penguin might be further ahead just to scrap the site...
Many small businesses have lost search rankings, traffic and income in the weeks since Google’s latest algorithmic update, known as Penguin, was launched. Penguin wasn’t a penalty, it was an algorithmic update.
However, despite Google providing a ‘feedback form’ regarding the Penguin update, this form was not a means by which any webmaster could have their website “reconsidered” because, unlike the Panda update that levied a manual penalty, Penguin was...
Google recently rolled out three major algorithmic updates that have left many websites reeling. A few other websites lost search rankings on Google for specific keywords during the Panda and Penguin rollouts.
