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  1. SEO Website Audits: Everything You Need to Know Part II

    If a penalty exists (or an negative algorithmic shift), a careful explanation of which penalty you have encountered, why it is there, and what you can do about it. It is also the only audit that should be performed if you believe your site has been...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn't ranking in Google as highly as you would like.

  3. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Penguin is algorithmic and there is a threshold you need to pass. Algorithms like Penguin and Panda can cause serious damage to your business, as Google organic traffic can plummet overnight. If you know how I feel about the gray area of Panda or...

  4. Recovering from Penalties, Penguin, and Panda

    Penguin is an algorithmic detection, so you likely won't have any messages in Webmaster Tools or manual actions listed. So the traffic drop will be the biggest indicator cross-referenced to algorithmic updates.

  5. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Google as a search engine indexes the web, and sometimes influences the web, whether it's pushing the importance of fast page speed or quality content through algorithmic updates like Panda. SES San Francisco kicked off today with a keynote...