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Algorithmic Search

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  1. SEO Website Audits: Everything You Need to Know Part II

    If a penalty exists (or an negative algorithmic shift), a careful explanation of which penalty you have encountered, why it is there, and what you can do about it. It is also the only audit that should be performed if you believe your site has been...

  2. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    But we're not going to make an algorithmic change to try to drive people to buy ads," he said. The myth: if you pay for Google AdWords, then you'll rank higher in the organic search. Then, there's the exact opposite conspiracy theory: that you'll...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Cutts also gives us a rare heads up into some algorithmic changes that are coming in to the search results. Because he uses the example of medical queries, this could be an algorithmic change targeted to specific niche areas, such as medical...

  4. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    We rolled out something like 665 different changes to how we rank search results in 2012, so any given day, the odds that we're rolling out some algorithmic change are pretty good. Between major algorithms like Panda and Penguin, and just plain old...