Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
At iAcquire we understand that off-page optimization involves monitoring your domain authority, anchor text distribution and staying abreast of algorithmic fluctuations to ensure you maintain your visibility in the SERPs.
RG: This is one of the reasons that social networks are becoming more algorithmic, and more like search engines. As social networks become more algorithmic, you will see more social media marketers reverse engineering their presence (some are...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Then, of course, came Google with its game-changing algorithmic tweak: the triple-win formula whereby ad position was determined by bid multiplied by click through rate. Now, however, Google is trying to invent the next iteration of search.
Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural linking practices respectively, have forced us to evolve. A lot has changed in the search engine optimization (SEO) industry during the past year.
Following a scandal involving one merchant (who eventually was sentenced to 4 years in prison) who used negative publicity to rank higher in Google's search results in 2010, Google Fellow Amit Singhal, in announcing an algorithmic change, stated...
On the site, Google explains that to combat the "millions of useless spam pages" created every day, it identifies and fights spammy techniques (e.g.keyword stuffing, paid links, invisible text) through a mix of algorithmic (computer) and manual...
There is no pure algorithmic solution. This usually happens when a website leaves the development stage, but the robots.txt isn’t changed to allow the search engines to crawl the site. If you want to play at home, run the Google Search Command...
A trilogy of rapid-fire algorithmic updates included Penguin, Panda, and Exact Match Domain updates, plus more than 65 other Google updates from August and September 2012. Technically algorithmic updates are ultimately a winning proposition, but...
We won’t dwell on Google’s Penguin and Panda updates as the nails in the coffin for over-optimized content and link profiles, but just know both of these algorithmic animals contributed to considerable change in SEO tactics and strategies over the...
In parallel to algorithmic changes the impact and growth of social fueled a number of further strategic and tactical changes. Well, 2012 has been one of hell a ride for the search marketer. Sematic Search
Part of Quixey's algorithmic 'secret sauce' is to calculate app relevance based on more off page factors than the current app store providers do. Ask.com and Quixey, "the search engine for apps" have announced a deal which aims to bridge the gap...
This penalty might be an algorithmic filter at the keyword or page level, but more likely the penalty you receive will be manual and these are often the hardest from which to recover. Search engine optimization?
DuckDuckGo offers a welcome alternative to those who don't want to be confined by the algorithmic constraints we've all been working around for years. Here's a great guide on filtering out bad paid search clicks.
Since Google introduced its Panda and Penguin algorithmic updates, we've seen a seismic shift in the way that we work "with" search engines. This isn't a new industry compared to post-2000 search marketing.
Are they just sensitive to algorithmic changes? Links still get blamed when a site tanks though, and it'd be nice if people looked elsewhere and not immediately assume bad links are the cause of nearly every problem, as many times search ranking...
With all the different verticals and niches SEO professionals play in, it’s hard to gain insight from within our silos and keep perspective into everything that is happening, such as the impact of numerous algorithmic changes.
A Google Penguin data refresh rounds out a trilogy of algorithmic updates that also included Panda and Exact Match Domain updates (not to mention those other 60+ Google updates from August and September).
Like any search engine, the App Store appears to be transitioning from one of semantical relevance to the deeper and more powerful KPIs that revolve around user data (nearly every algorithmic shift thus far appears to support this notion).
