While Panda is an algorithmic change that addresses sites that have thin content, there is also a manual site action that can be applied to your site that means someone on the Webspam Team looked at your site and didn't like what they saw.
This has been driven by technological and algorithmic advancement and has changed the way we produce and consume content and data. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social...
But to the best of my knowledge we don’t use that directly in our algorithmic ranking right now. A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock...
Manual penalty recovery and Penguin algorithmic recovery are both appropriate uses of the tool. Having worked with several companies to successfully emerge from both manual penalties and algorithmic setbacks, I can say with certainty that the link...
Are algorithmic updates created solely to force webmasters to buy ads and increase Google's bottom line? It's no conspiracy that Google wants to make profits, but Google's Distinguished Engineer Matt Cutts has come out swinging against an often...
This isn't a manual penalty, it's an algorithmic update. Google's Distinguished Engineer Matt Cutts promised the new generation of Penguin would go deeper, and it seems to have lived up to that promise.
Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
At iAcquire we understand that off-page optimization involves monitoring your domain authority, anchor text distribution and staying abreast of algorithmic fluctuations to ensure you maintain your visibility in the SERPs.
RG: This is one of the reasons that social networks are becoming more algorithmic, and more like search engines. As social networks become more algorithmic, you will see more social media marketers reverse engineering their presence (some are...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Then, of course, came Google with its game-changing algorithmic tweak: the triple-win formula whereby ad position was determined by bid multiplied by click through rate. AdWords doesn’t have to be hard, complex, or time consuming.
Yes, the Penguin update has demoted the rankings of sites, but as Google's Distinguished Engineer Matt Cutts has explained, Penguin is an algorithmic change, not a penalty. Portent, a Seattle-based Internet marketing agency, has released a report...
Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural linking practices respectively, have forced us to evolve. A lot has changed in the search engine optimization (SEO) industry during the past year.
Following a scandal involving one merchant (who eventually was sentenced to 4 years in prison) who used negative publicity to rank higher in Google's search results in 2010, Google Fellow Amit Singhal, in announcing an algorithmic change, stated...
On the site, Google explains that to combat the "millions of useless spam pages" created every day, it identifies and fights spammy techniques (e.g.keyword stuffing, paid links, invisible text) through a mix of algorithmic (computer) and manual...
There is no pure algorithmic solution. The worst time to conduct a link audit is when you need to. Don’t wait for a Penguin update to wipe out your rankings in the SERPs or an “unnatural links” warning to hit your inbox.
Unruly Media today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their social video advertising content before it is even launched. Unruly ShareRank allows advertisers to optimize their content marketing...
Technically algorithmic updates are ultimately a winning proposition, but when SEO professionals experience several updates in short order, they can feel a bit like a slow kid playing dodgeball. A trilogy of rapid-fire algorithmic updates included...
We won’t dwell on Google’s Penguin and Panda updates as the nails in the coffin for over-optimized content and link profiles, but just know both of these algorithmic animals contributed to considerable change in SEO tactics and strategies over the...
In parallel to algorithmic changes the impact and growth of social fueled a number of further strategic and tactical changes. Well, 2012 has been one of hell a ride for the search marketer. The only way to describe it is a series of ups and downs...
