At iAcquire we understand that off-page optimization involves monitoring your domain authority, anchor text distribution and staying abreast of algorithmic fluctuations to ensure you maintain your visibility in the SERPs.
RG: This is one of the reasons that social networks are becoming more algorithmic, and more like search engines. As social networks become more algorithmic, you will see more social media marketers reverse engineering their presence (some are...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Then, of course, came Google with its game-changing algorithmic tweak: the triple-win formula whereby ad position was determined by bid multiplied by click through rate. AdWords doesn’t have to be hard, complex, or time consuming.
Yes, the Penguin update has demoted the rankings of sites, but as Google's Distinguished Engineer Matt Cutts has explained, Penguin is an algorithmic change, not a penalty. Portent, a Seattle-based Internet marketing agency, has released a report...
Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural linking practices respectively, have forced us to evolve. A lot has changed in the search engine optimization (SEO) industry during the past year.
Following a scandal involving one merchant (who eventually was sentenced to 4 years in prison) who used negative publicity to rank higher in Google's search results in 2010, Google Fellow Amit Singhal, in announcing an algorithmic change, stated...
On the site, Google explains that to combat the "millions of useless spam pages" created every day, it identifies and fights spammy techniques (e.g.keyword stuffing, paid links, invisible text) through a mix of algorithmic (computer) and manual...
There is no pure algorithmic solution. The worst time to conduct a link audit is when you need to. Don’t wait for a Penguin update to wipe out your rankings in the SERPs or an “unnatural links” warning to hit your inbox.
Unruly Media today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their social video advertising content before it is even launched. Unruly ShareRank allows advertisers to optimize their content marketing...
Technically algorithmic updates are ultimately a winning proposition, but when SEO professionals experience several updates in short order, they can feel a bit like a slow kid playing dodgeball. A trilogy of rapid-fire algorithmic updates included...
We won’t dwell on Google’s Penguin and Panda updates as the nails in the coffin for over-optimized content and link profiles, but just know both of these algorithmic animals contributed to considerable change in SEO tactics and strategies over the...
In parallel to algorithmic changes the impact and growth of social fueled a number of further strategic and tactical changes. Well, 2012 has been one of hell a ride for the search marketer. The only way to describe it is a series of ups and downs...
Part of Quixey's algorithmic 'secret sauce' is to calculate app relevance based on more off page factors than the current app store providers do. Ask.com and Quixey, "the search engine for apps" have announced a deal which aims to bridge the gap...
This penalty might be an algorithmic filter at the keyword or page level, but more likely the penalty you receive will be manual and these are often the hardest from which to recover. You're awesome. Your site is fantastic.
DuckDuckGo offers a welcome alternative to those who don't want to be confined by the algorithmic constraints we've all been working around for years. With the online holiday shopping in full swing after a record-breaking Black Friday, you'll...
Since Google introduced its Panda and Penguin algorithmic updates, we've seen a seismic shift in the way that we work "with" search engines. “How Many SEO’s are Really Content Marketers? So… you're now a content marketer and not a SEO practitioner.
Are they just sensitive to algorithmic changes? I suspect they'll continue to work, and continue to be argued about. We all say that content is what builds links, and while it can and does, it isn't always that simplistic a concept.
With all the different verticals and niches SEO professionals play in, it’s hard to gain insight from within our silos and keep perspective into everything that is happening, such as the impact of numerous algorithmic changes.
A Google Penguin data refresh rounds out a trilogy of algorithmic updates that also included Panda and Exact Match Domain updates (not to mention those other 60+ Google updates from August and September).
