SEO News

Algorithm Landing Page Quality

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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    They do so as part of a feedback loop, oftentimes assessing proposed tweaks to the algorithm before they are rolled out. For example, the quality of the main content, supporting content, and page design are landing page-level issues (see the 2012...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So, it looks like Google began pre-rolling Panda out a few days prior to the announcement (which I have seen in the past with major algorithm updates). Maybe it was Google tweaking the algorithm based on initial findings and then re-rolling it out.

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    There were no account-wide bid algorithm changes or anything along those lines. What Would Cause Close to Rates to Decrease on Quality Leads? How Does Lead Quality Within Our CMS look? Through the clients' CMS, we conducted analysis on lead quality.

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Basically using the same algorithm of the Keyword Effectiveness Index (KEI) we can tell how long they have been running this ad, and if seen recently, we can assume it is still working. How do they organize their keyword grouping and is there a...

  6. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Since February of 2011, I've helped a number of companies hit by Google's Panda algorithm. When speaking with companies that have been hit by Panda, I often explain that the algorithm update should have been named "Octopus" because Panda has many...

  7. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Again, while Google has publicly said that how quality raters rate your site won't have a direct impact on your rankings, but these types of things could be incorporated into the algorithm, if it hasn't already been done.

  8. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    After unprecedented numbers of sites recovered from Panda as a result of the last confirmed update, many people stil have questions about what sites need to do to escape the wrath of the algorithm. One voucher site my agency has been working with...

  9. Online Newsrooms Grow Up, Go Social, Get Optimized

    With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online newsroom. The 2013 newsroom report “How the World’s Top 100 Brands...