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  1. Are Scholarship Links Considered Unnatural by Google?

    Sites that have overdone it with unnatural links can be manually penalized by Google or can see their site have difficulty ranking well because it has become suppressed by Google’s Penguin algorithm. But, for other sites, these links are part of a...

  2. "Which Update?" Is the Wrong Question

    Another major issue is that most people don’t fully understand how the algorithms themselves can impact your rankings and thus looking to a single algorithm tends to put the blinders on to other areas.

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Another phenomenon that upsets the Panda balance is the sinister surge in traffic prior to an algorithm hit. But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. Since you are on the fringe of the strike zone, you can easily get hit by subsequent algorithm updates.

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    In a nutshell, Google’s Panda algorithm is trying to understand how happy users are with your site. So, if Google’s Panda algorithm is measuring user experience, and your site gets 50 percent of its visits from mobile, then that means 50 percent of...