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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Basically using the same algorithm of the Keyword Effectiveness Index (KEI) we can tell how long they have been running this ad, and if seen recently, we can assume it is still working. How do they organize their keyword grouping and is there a...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    For example the Penguin algorithm, which is targeted towards web spam, or the Panda algorithm, which is targeted towards quality content on the web. Cutts said Google likes to give heads up when they are releasing some change to the algorithm that...

  4. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    Google's algorithm balances relevancy along with quality and reputation, along with the many other parts that make up the Google search algorithm. But in terms of the search algorithm for the natural search results, continue focusing on high...