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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Another phenomenon that upsets the Panda balance is the sinister surge in traffic prior to an algorithm hit. Supplementary content (used by Google in its Quality Rater Guidelines) is any additional content on your Web pages that’s not the core...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. Don’t fall victim to subsequent algorithm hits. I’ve provided an image below that depicts the...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    In a nutshell, Google’s Panda algorithm is trying to understand how happy users are with your site. So, if Google’s Panda algorithm is measuring user experience, and your site gets 50 percent of its visits from mobile, then that means 50 percent of...

  4. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  5. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    There were no account-wide bid algorithm changes or anything along those lines. What Would Cause Close to Rates to Decrease on Quality Leads? How Does Lead Quality Within Our CMS look? Through the clients' CMS, we conducted analysis on lead quality.

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Basically using the same algorithm of the Keyword Effectiveness Index (KEI) we can tell how long they have been running this ad, and if seen recently, we can assume it is still working. How do they organize their keyword grouping and is there a...

  7. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Again, while Google has publicly said that how quality raters rate your site won't have a direct impact on your rankings, but these types of things could be incorporated into the algorithm, if it hasn't already been done.

  8. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    By now, most everyone has seen a graph of what Google's Panda algorithm update can do to a site, but not a lot of people have seen what a recovery looks like. The good news is that partially recovering from Panda should become more straightforward...