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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Maybe it was Google tweaking the algorithm based on initial findings and then re-rolling it out. So, it looks like Google began pre-rolling Panda out a few days prior to the announcement (which I have seen in the past with major algorithm updates).

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    There were no account-wide bid algorithm changes or anything along those lines. What Would Cause Close to Rates to Decrease on Quality Leads? How Does Lead Quality Within Our CMS look? Through the clients' CMS, we conducted analysis on lead quality.

  4. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Again, while Google has publicly said that how quality raters rate your site won't have a direct impact on your rankings, but these types of things could be incorporated into the algorithm, if it hasn't already been done.

  5. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    By now, most everyone has seen a graph of what Google's Panda algorithm update can do to a site, but not a lot of people have seen what a recovery looks like. The good news is that partially recovering from Panda should become more straightforward...

  6. Online Newsrooms Grow Up, Go Social, Get Optimized

    With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online newsroom. The 2013 newsroom report “How the World’s Top 100 Brands...