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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  2. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    With "jaguar" being a term easily connected to a football team, an automobile, an operating system or a jungle cat, the algorithm might understandably err on occasion. Even to an algorithm, mention of a "sleek nocturnal predator eyeing its prey...

  3. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    The next generation of the algorithm will look at the issue of ad-heavy websites, particularly those with a large number of ads placed above the fold. This is really not a surprise, as it makes for a bad user experience and Google has previously...

  4. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    By now, most everyone has seen a graph of what Google's Panda algorithm update can do to a site, but not a lot of people have seen what a recovery looks like. The good news is that partially recovering from Panda should become more straightforward...