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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    They do so as part of a feedback loop, oftentimes assessing proposed tweaks to the algorithm before they are rolled out. This evaluation team goes by a hefty manual created by Google that guides them through what a quality website or page is, and...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Maybe it was Google tweaking the algorithm based on initial findings and then re-rolling it out. So, it looks like Google began pre-rolling Panda out a few days prior to the announcement (which I have seen in the past with major algorithm updates).

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    There were no account-wide bid algorithm changes or anything along those lines. What Would Cause Close to Rates to Decrease on Quality Leads? How Does Lead Quality Within Our CMS look? Through the clients' CMS, we conducted analysis on lead quality.