Search engines: Changes to algorithm, updates, SERP updates, market share. War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote...
Keeping that in mind, you can build some killer links that hold up to algorithm changes and make the Internet a better place – you just have to be smart about it. Future algorithm updates will throw those links aside, but the damage that spammy...
Judging from the wording of his tweet, it sounds as though manual action was taken against the link sellers, rather than an updated algorithm designed to target specifically these kinds of link sellers.
CQM is a quality assurance algorithm, of sorts, based on data the company has collected and analyzed over “four years and a 150 million pages,” said Joelle Kaufman, head of marketing at BloomReach. BloomReach announced today the release of its...
My main concern with sitewide links is that it's very difficult for any tool (or algorithm) to determine if they are actually relevantly and naturally placed links. I love generating a list of backlinks and digging through them to get an idea of...
The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm. It's been a crazy couple of years for SEO. We've seen the rise of unnatural links manual penalties.
He said it would be significant and one of the most talked about Google algorithm updates this year. There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame.
As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm changes of years past and it started me thinking about...
Twitter’s search algorithm and use of hashtags makes it easy for reporters to find interview subjects and speakers. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social...
Much like social feeds and personalized search results, YouTube will be incorporating machine learning into the algorithm to base recommendations off of the interactions users are making with channels and videos.
It is absolutely used by Facebook to help its algorithm understand what your business is about. Just like Google's algorithm, some of the factors carry a lot of weight, while others might contribute, but aren't a driving force.
YouTube uses an algorithm that factors in paid views, organic views, and view rate (how much of a video people choose to watch). YouTube has just launched an Ads Leaderboard, which will also be published on Adweek.com.
Then, using an algorithm, they spun through common misspellings of those words until they had generated a list of 25,381 different misspellings. Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click...
While Google's Panda updates did help define "better content" through a user-focused lens, with Panda's future as part of Google's primary algorithm, it seems an opportune time to help redefine exactly what is "awesome frickin' content.
We also owe it to ourselves – women and men alike – to stop taking shortcuts to just game the algorithm. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech...
This is the result of many things including marketing automation, Google algorithm changes, and social networking. Consider that 30 million books have been published to date, according to a report from Mashable that used Google's algorithm to add...
Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm...
According to "two people briefed on the agreement," the agreement means that Google must clearly label search results for its own services such as Google News or Google+, but it won't involve any changes to Google's search algorithm.
In my view Google uses its Hilltop algorithm, which identifies so-called "expert documents" (websites) across the web, which are seen as shining beacons of trust and delight! To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has...
Google's previous local algorithm for Places was weighted on three main factors: With the updated +Local, the algorithm has become as complex as Kristen Stewart and Robert Pattinson's relationship. If you're a small local business, having a Google...
