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  1. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    And Google's algorithm orders results based on what will give the searcher (here the consumer) what he/she wants the fastest. What’s often highlighted are the dos and don’ts in terms of syntax. From a pure conversion and marketing perspective...

  2. Google Penguin 2013: How to Evolve Link Building into Real SEO

    To make matters worse, Google likes to take large manual actions just prior to major algorithm updates. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting...

  3. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Search engines: Changes to algorithm, updates, SERP updates, market share. War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote...

  4. BloomReach Adds 4 New Metrics to Measure Page Quality

    CQM is a quality assurance algorithm, of sorts, based on data the company has collected and analyzed over “four years and a 150 million pages,” said Joelle Kaufman, head of marketing at BloomReach. BloomReach announced today the release of its...

  5. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    We also owe it to ourselves – women and men alike – to stop taking shortcuts to just game the algorithm. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech...