Even though we may not see announcements of updates or refreshes of the Panda algorithm any more, it's still there. While Google has now rolled the Panda algorithm into the main algorithm, many publishers have never recovered from the many Panda...
It also features the real-time bidding algorithm. Good news for Google advertisers looking to expand their advertising performance with dynamic remarketing for their products. Google has announced the launch of their dynamic remarketing program to...
Advertisers will not only be able to create Vine content using Unruly's Vine Talent Agency and evaluate Vines for shareability and effectiveness using Unruly's ShareRank algorithm; they'll be able to distribute Vine content to a global audience of...
Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with its recent announcement of an algorithm change favoring best-in-class mobile infrastructure, makes it clear that responsive design should be...
This is a penalty, not the algorithm, so not a Panda issue. These are penalties, not the algorithm, so not a Penguin issue. These are penalties, not the algorithm, so not a Penguin issue. Pure spam" is actually a type of spam definition Google...
Beckman went on to say, just as Google has PageRank, which is based off of about 200 different ranking factors, Facebook has EdgeRank, which is an algorithm used by Facebook to determine what is displayed in a user's News Feed based on three main...
I believe aspects of this will be given greater weight in the search algorithm, at least until the spammers figure out how to exploit it on a large scale. For years webmasters have been following one of SEO’s golden rules: get lots of quality...
The 2011 movie "Moneyball" starring Brad Pitt, tells the story of how Oakland A's manager Billy Beane shuns the mainstream methods to scout and fill a major league baseball team roster, and instead uses data to an algorithm called sabermetrics to...
Google's Penguin/Panda algorithm changes combined with the sheer volume of content being produced, makes PR a much larger component to effective SEO. Getting your company's brand and employees exposed through media and social channels is incredibly...
I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile infrastructure; for once I don't think you'd find an SEO that begrudges the changes they are making.
This is because what often results from this kind of thinking is the kind of content we think has the potential to "go viral" which results in a torrent of ho-hum infographics, or, worse, we get wrapped up in creating content for an algorithm, or...
In the grand scheme of things, Google is not simply tweaking its algorithm. At present, I'm sure the real worry for most is how to react and adapt to recent algorithm update, Penguin 2.0 – but a good SEO professional will always keep the long-term...
In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have an impact on the rankings of mobile sites, Cutts announced at the SMX Advanced conference.
And it doesn't take a couple of Google PhDs to build an algorithm that can tie all your online information together. After all, there was no eBay, Amazon or online banking available to the rank and file users.
Visitors will also be able to test the shareability of their own campaigns using Unruly ShareRank, an algorithm-based tool which uses over 100,000 data points to predict the number of shares a video will attract, before it is even launched...
Thanks to the quality score algorithm, you now pay less per click than your competitors with less appealing ads. The Google search engine has a hidden side. Because it sells ad space based on a keyword auction, it's actually a stock market for words.
Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change. Forget moving the organization fast enough to correct for the eventual algorithm fix around these tactics, it's...
Similar to the approach I used for Penguin 1.0, I began heavily analyzing Penguin 2.0 victims to learn as much as I could about the new algorithm update. With the release of the much-anticipated algorithm update, many in the industry wondered how...
NK: Algorithm updates certainly can’t be ignored. None of the Powered by Search clients got hit by the algorithm update. Four groups of Canadian marketing professionals plan to attend the SES Toronto networking cocktail reception on Thursday, June...
Many webmasters are confusing what is an algorithm update and what is simply a data refresh. When you’re changing your algorithm, the signals that you’re using and how you weight those signals are fundamentally changing," he said.
