I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile infrastructure; for once I don't think you'd find an SEO that begrudges the changes they are making.
This is because what often results from this kind of thinking is the kind of content we think has the potential to "go viral" which results in a torrent of ho-hum infographics, or, worse, we get wrapped up in creating content for an algorithm, or...
In the grand scheme of things, Google is not simply tweaking its algorithm. At present, I'm sure the real worry for most is how to react and adapt to recent algorithm update, Penguin 2.0 – but a good SEO professional will always keep the long-term...
In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have an impact on the rankings of mobile sites, Cutts announced at the SMX Advanced conference.
And it doesn't take a couple of Google PhDs to build an algorithm that can tie all your online information together. After all, there was no eBay, Amazon or online banking available to the rank and file users.
Visitors will also be able to test the shareability of their own campaigns using Unruly ShareRank, an algorithm-based tool which uses over 100,000 data points to predict the number of shares a video will attract, before it is even launched...
Thanks to the quality score algorithm, you now pay less per click than your competitors with less appealing ads. The Google search engine has a hidden side. Because it sells ad space based on a keyword auction, it's actually a stock market for words.
Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change. Forget moving the organization fast enough to correct for the eventual algorithm fix around these tactics, it's...
Similar to the approach I used for Penguin 1.0, I began heavily analyzing Penguin 2.0 victims to learn as much as I could about the new algorithm update. With the release of the much-anticipated algorithm update, many in the industry wondered how...
NK: Algorithm updates certainly can’t be ignored. None of the Powered by Search clients got hit by the algorithm update. Four groups of Canadian marketing professionals plan to attend the SES Toronto networking cocktail reception on Thursday, June...
Many webmasters are confusing what is an algorithm update and what is simply a data refresh. When you’re changing your algorithm, the signals that you’re using and how you weight those signals are fundamentally changing," he said.
To do this they show a number of "raters" two results side by side, the current search result, and the search result that makes use of the new algorithm. The new search algorithm launch process looks something like this:
Now, we have added a search history of a few seconds to our search algorithm to deliver results and search suggestions based on the ‘full picture’ of the user’s search behavior. Yandex has now rolled out their second-generation personalized search...
Results are curated from Blekko's own original search index, Dynamic Inference Graph (DIG) algorithm and editorial evaluation. Blekko, the "spam-free" search engine is on a mission to differentiate from the competition, and has been since launching...
When it makes sense to use this bid algorithm: Usually one of the less used options, taking hold of the top spot can be useful for branded search queries and fighting off any pesky competitors bidding on your brand name.
And Google's algorithm orders results based on what will give the searcher (here the consumer) what he/she wants the fastest. What’s often highlighted are the dos and don’ts in terms of syntax. From a pure conversion and marketing perspective...
Because while content is great and certainly a very important part of any SEO strategy, it isn't all or even most of what you need to be concerned about when thinking about the algorithm. So while you were spending all that time concentrating on...
To make matters worse, Google likes to take large manual actions just prior to major algorithm updates. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting...
And since much of the CO algorithm is based on your performance history, this should help to smooth the transition. Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns.
We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not...
