SEO News

Alex Cohen

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  1. 4 Secrets About Paid Search Agencies

    To get the most out of hiring a paid search agency, you need to understand agencies. They’re like any other business: they need to make money, sometimes they’re the right solution, not everyone is great and they won’t magically solve all of your...

  2. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    The broader you target your paid search buys, the more important your aim. Good aim results incremental top line growth at an acceptable margin. Bad aim means wasted spend. Aim in paid search is all about excluding people who aren’t likely to buy.

  3. SEOs Strike Out as Google Encrypts Signed-in Search Data

    Regular SEW contributor Alex Cohen, said: Google has made a major change to the way secure search works for signed in users of its services. If a user is signed into a Google account, any search performed will now be done on a secure socket layer...