After you've installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it's time to go a bit deeper. Many great plugins are available to help your WordPress site when it comes to SEO, usability, and conversion.
Intel also engaged YouTube content creators who already had a strong following, including Alex Goot, Tyler Ward and Devin Graham. Can they engage consumers? And can they drive brand lift? Intel hosted 21 contests on their MyIntelEdge brand channel...
WordPress is one of the most popular content management systems available today. In September 2012, it was reported that WordPress powers 1 in 6 websites. As someone who codes within WordPress on a daily basis, it's easy for me to sell WordPress to...
Somewhat ironically, companies with Google Brand pages that seek to sign in using their Google credentials may have more difficulty than a personal user, according to Alex Fender, a Google-certified consultant who runs digital marketing...
Google dropped the Panda of paid search with enhanced campaigns, the most radical change to managing paid search in years. Product changes are inevitable, but the value is often mixed. Consider session based broad match vs.modified broad match.
Google AdWords is simply a superior platform," says Alex Fender, a Google-certified marketing consultant and president of Internet marketing company Funnel Science. Market participants welcomed the news, confirmed by Yahoo today, that it has signed...
Alex Moss SEO reporting is certainly one recurring debate we see in our industry. How much SEO reporting is too much? Reporting can definitely drag on productivity; so where does one stop? There are more than a few schools of thought.
Despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market,” said Alex Banks, comScore managing director for Brazil “That has all changed in the past year, during which the site has tripled in audience...
Most Tweeted: #Runnerup 4 Critical Metrics You Won't Find in Google Analytics by Alex Cohen Over the holiday period we will be counting down the top most read articles of 2012. It's always interesting to see what is the most popular content of the...
Every year, Google introduces new ad formats, changes AdWords settings and introduces a few high profile tests into the wild. This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the real...
Ways Reports Suck (And How To Fix Them) from Alex Cohen The Internet has abundant information, but finding just the right information you need is time consuming if you don’t know some of the tricks. Here are 10 tricks to find the best answers to...
With every new feature, Google Analytics becomes more powerful, but also more complex. Hidden in the nest of menus are four powerful features that you might have overlooked. Page Speed How many times have you sat as your browser loads and loads a...
If you own a business that sells locally, chance are you’ve contemplated running a deal with a group buying site like Groupon, Living Social or Google Offers. The draw is obvious: they have huge email databases of known buyers in exactly the...
Google Analytics is an incredible tool that has democratized data. But, one of its weaknesses is that it’s a visit based analytics tool, instead of a person or customer based tool. If you work at a subscription based ecommerce company, you may rely...
We are glad to partner with the passionate search marketers at Rio SEO, who focus on creating leading-edge innovations in SEO for their enterprise and mid-market advertiser and agency clients,” said Alex Chudnovsky, chief executive of Majestic SEO.
People often think that business-to-business (B2B) marketing is cut-and-dried while business-to-consumer (B2C) marketing is a fundamentally personal and emotional experience. The truth is that we're emotional people regardless of whether we're...
The biggest hurdle in startups or new businesses is the risk of trying to sell or market something no one wants to buy. That’s followed closely by the fact that no one has heard of your company or your product.
To get the most out of hiring a paid search agency, you need to understand agencies. They’re like any other business: they need to make money, sometimes they’re the right solution, not everyone is great and they won’t magically solve all of your...
This particular test is simply to gauge people's interest in this method of sharing with their friends," according to Facebook spokesperson Alex Hollander. Facebook is testing a feature to see if users will pay a couple bucks to have their status...
I’ve probably talked to hundreds of companies thinking about or actively buying paid search software over the years. Yet, people continue to make the same mistakes over and over when buying paid search software.
