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  1. SEO Is No One-Trick Pony

    One very common practice for us is to set up alerts for our clients using HARO, to identify opportunities to contribute to pieces that are being published (folks seeking an expert opinion/contribution to an article that is being written).

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and save the day. Search results beware and be aware, customer service is part two of...

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    SocialMention is an aggregate tool similar to Google Alerts, but for social media, only. You can set an RSS feed, email alerts, or even add a real-time widget to your website. Many SMM efforts lend themselves to brand building, community building...

  4. Fake Online Reviews Cost 19 Companies $350,000

    Some companies are being proactive and deleting or marking reviews they suspect to be fake, such as Yelp with their Consumer Alerts. Coachways, and a teeth whitening service. They include a laser hair removal chain, and adult entertainment club...

  5. Small Business Social Media: 3 Tips to Get Started

    Be sure you check these sites often or set up alerts so you're notified when someone asks a question related to your product or service. Explore each of the big five social networks and see if your competition, or related product/service providers...