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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and save the day. Search results beware and be aware, customer service is part two of...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    Google Alerts Customer service: Answering questions, helping existing customers Promote your content, not your service. Everhart also mentioned that Google Hangouts have worked well for her clients, with the audience liking that real-time face-to...

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    SocialMention is an aggregate tool similar to Google Alerts, but for social media, only. You can set an RSS feed, email alerts, or even add a real-time widget to your website. Many SMM efforts lend themselves to brand building, community building...

  4. Small Business Social Media: 3 Tips to Get Started

    Be sure you check these sites often or set up alerts so you're notified when someone asks a question related to your product or service. This is important in any employee, but in someone who is an online customer service representative, being able...

  5. Search Engine Reputation Management Services

    Google Alerts can signal you when your name is mentioned on regular web pages. It is always smart to set alerts for your brand names, product names, and key employees. Social media is often much quicker to indicate problems and Google doesn't offer...

  6. Google Crisis Response: From Search Engine to Information Provider

    Crisis response alerts are now geo targeted to the browser so that desktop searchers in a nearby area will automatically get an alert within search results when they visit Google. In the recent Colorado wild fires, the National Oceanic and...