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  1. SEO Is No One-Trick Pony

    One very common practice for us is to set up alerts for our clients using HARO, to identify opportunities to contribute to pieces that are being published (folks seeking an expert opinion/contribution to an article that is being written).

  2. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    As well as a selection of options, including an opt-in to adult content, the UK government has recommended more educational efforts from Internet technology companies, including guidance and alerts. In reaction to the news, Google said:

  3. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    On the free side, start with Social Mention and Google Alerts. In the "bad news" bucket, there‘s reputation management. Actually, that's how most people start out monitoring their online brand – when they discover there‘s bad news to be dealt with.

  4. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Consumers increasingly rely on online alerts, ads and reviews to inform their buying decisions and advertisers are looking to keep ahead, especially during the critical holiday season. Despite some news reports suggesting that Cyber Monday might be...