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  1. SEO Is No One-Trick Pony

    One very common practice for us is to set up alerts for our clients using HARO, to identify opportunities to contribute to pieces that are being published (folks seeking an expert opinion/contribution to an article that is being written).

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and save the day. We do a Google search before buying from a brand — what do people...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Competitor Alerts to Monitor Search Activity and Changes I recommend setting up competitor alerts to get notified when new keywords used, ads are changed or new SEO rankings appear for any of the URLs you want to monitor.