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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and save the day. The membership-based online retailer has done an unbelievable job at...

  2. Small Business Social Media: 3 Tips to Get Started

    Be sure you check these sites often or set up alerts so you're notified when someone asks a question related to your product or service. There are a lot of posts on setting up custom reports and advanced custom segments for social media tracking.