As engagement with the app progresses, customized content begins to filter into the UI in the form of categorical “cards” – weather alerts, breaking news, calendar reminders and so forth – all compiled based on past behavior, current context, and...
Tools such as Social Mention, Google Alerts, and fancier tools like Viral Heat, HootSuite, and others provide those managing the brand with immediate visibility into target brand perception. Making social media work for your company is not a matter...
Automated Link Alerts When selecting the right service for you, make sure that it has various options to send you alerts and keep in mind that the more frequently it re-checks links, the better. Con: Doesn't have automated alerts and doesn't report...
Google adds local safety alerts to search results – CNETA partnership between Google and tech startup Nixle will allow safety notifications from local authorities to appear at the top of search results.
Your sales team should be monitoring allmajor social streams, setting up alerts, identifying leads, interacting with influencers and reaching out to potential customers who are at the top of the sales funnel.
An RSS Reader of Key Publishers – this RSS list helps supplement what I find on Twitter and in Google Alerts. A Small Set of Google Alerts – focused on blog and news resources primarily, because of their time-sensitive nature.
Google and Topsy alerts are a good place to start, here’s some tips for queries that should filter out a lot of unhelpful alerts. All the ideas below are based around the consumer pathway, a seven-step process which sits at the root of marketing...
Be sure you check these sites often or set up alerts so you're notified when someone asks a question related to your product or service. You can just as easily fail as excel in social media. Setting yourself up for success will make all the...
One easy way to monitor performance trends for extreme issues is to set up automated alerts within Google Analytics or AdWords. You can establish alerts to compare timeframes in order to find sudden or unexpected shifts in trends.
Field Trip users can set the type and number of alerts they want to receive. Scoutmob has partnered with Google’s Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers, discounts and freebies from...
It is always smart to set alerts for your brand names, product names, and key employees. Google Alerts can signal you when your name is mentioned on regular web pages. Search engine reputation management (SERM) is reaching the next level.
Twitter Breaking News Alerts: Follow @BreakingNews on Twitter. CNN News Alerts: I'm sure other news outlets have these, but I use CNN Alerts to deliver breaking news to my iPhone. No longer can we get away with creating content.
Add into your time the set up of Google news alerts around your brand and mentions of snippets of your latest content. As 2013 is now just days away we’re into the critical planning period for most marketers.
Email-only alerts with automated rules: Not fully comfortable with the system making some changes without your final, final approval? In paid search marketing, the goal at all times is to drive better results.
Consumers increasingly rely on online alerts, ads and reviews to inform their buying decisions and advertisers are looking to keep ahead, especially during the critical holiday season. Each holiday, it gets more difficult to decipher the various...
Receive automated alerts: Unfortunately Google retired their automated notification feature. However, from those ashes comes another way to receive performance-triggered alerts within your campaigns. It has been an action-packed year for paid...
Implement social tracking via Google Analytics, install a plugin, and set up Google Alerts. Our industry is infested with executives evaluating our performance on link numbers, but the truth is links don't tell the whole story.
Close desktop news alerts. I was late getting it completed, which is pretty ironic given the subject is attention and distraction. I know you don't get paid to read, and doing so is taking your time away from something else, so you're already multi...
And push alerts can be sent whenever users are nearby a chance to use one. Though this has lots of important implications for mobile local search (and for Google), it overshadowed other impactful features of the operating system.
Crisis response alerts are now geo targeted to the browser so that desktop searchers in a nearby area will automatically get an alert within search results when they visit Google. The work of this small, relatively unknown, team is indicative of...
