For example, if a 20 percent drop in revenue compared to the prior day is normal, then you may want to set up an alert that triggers if revenue drops by more than 40 percent. One easy way to monitor performance trends for extreme issues is to set...
Campaign Diagnostics: Now AdWords will alert you proactively if you're about to make a change to your account that might have a negative reaction. Email-only alerts with automated rules: Not fully comfortable with the system making some changes...
Crisis response alerts are now geo targeted to the browser so that desktop searchers in a nearby area will automatically get an alert within search results when they visit Google. The map was deliberately made to be embeddable aswell, so that other...
The search query alert notifies the webmaster when search results clicks change dramatically and recommends next steps to identify and resolve potential issues. A new addition to Google Webmaster Tools now lets site administrators know when sudden...
All of these feature upgrades in Webmaster Tools -- like the crawl error alert notifications -- are really instrumental in helping SEOs and site owners find and fix technical issues faster. These types of preventive measure alerts from WMT are...
Much like a Google Alert you might set for a search term, Google Analytics Alerts work to let you know of deviations from your regular data trends that occur. To get started, click Custom Alerts from the Assets area, then click the Create new alert...
Google recently announced that they will be shutting down the automated alert feature within AdWords, however they will establish a work-around for people who to be notified when performance fluctuations occur within their campaigns.
The one alert it doesn't send is favorite tweets. Twepe, for a small cost, sends you a daily summary email of your Twitter follower activity, including new followers and lost followers, and alerts you immediately with an email of any mentions.
Even Google makes this easy by creating a custom alert function that allows advertisers to be emailed if certain metrics go above or below a specified number. To create a custom alert, select the campaign, ad group, or keyword tab (depending on how...
The automated alert functions within Google AdWords and Google Analytics are extremely helpful and they may be as close as we’ll get to guardian angels for PPC managers. To access the alert function, you’ll need to click on the Admin section of...
The Google Crisis Response team wants to alert users about when a storm will strike, how bad will it be, and what resources are available to help in the current situation. For example, if you Google [flood Indiana], this will trigger a Flood...
If your website is www.GarysGreatDogCollars.com, then it's probably worth punching in a Google Alert for "GarysGreatDogCollars.com. Set Up Google Alerts to Monitor Your Brand It seems that the easiest way to beat your competitors is to write them...
If you've created an RSS feed based on a search and then refined by Yahoo Pipes, you may have been able to create a feed that will only ever alert you to really important headlines and news. PuSHBot lets you receive Google Talk alerts whenever...
Tip 4: Alert Google! Google Alerts is perhaps the best free means on the web today for monitoring your trademarks. What would you do if you did a Google search for your own company name, and the top listing was an advertisement from a competitor...
And another particularly useful e-mail alert feature from Google Webmaster Tools that alerts you to potentially unsafe pages on your website (malware, phishing, etc). It's tough to come to that realization for many webmasters, but it's harder for...
Example: if I worked for Southwest Airlines, and I wanted to monitor negative (or positive) comments on new routes opened up to Pittsburgh, Pennsylvania, and I knew I was going after the lucrative young professional crowd competing with youth...
Old school rank monitoring tools do what Google already shows, and lack the ability to alert bigger ranking changes for competitors. However, this research needs to be triggered by current goals or an alert of some kind.
Get an early alert so you are aware of anything negative (e.g. Google Alerts) Your company name typed into Google will result in you showing up in the Number 1 spot. If you are Number 1 for your company brand, and you have a second page in a Top 10...
Account alerts: By default, Google will alert you by e-mail if something's wrong with your account -- to be clear, Google monitors payment issues, pending budget end dates, disapprovals, credit card expirations, or whatever would prevent your ads...
Tip 2: Use Alert Services Two of the interesting alert service sites she mentioned were TrackEngine and WatchThatPage. While I use alerts from Google and Twitter, I hadn't looked into the other services she recommended.
