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Alcohol Ads

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  1. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    CPG manufacturers of beer have no trouble understanding their audience, and the relationship between football and alcohol. Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste...

  2. Foursquare Post Check-in Ads Launch With Captain Morgan, Toys "R" Us, Comic-Con

    Morgan isn’t the only alcohol company on board with these new ads, Smirnoff will be running a similar campaign beginning in August. Alcohol-related ads will only be shown to users they believe to be over 21, such as targeting those who have checked...

  3. Search Marketing and Social Media in Regulated Industries

    These industries - which include pharmaceuticals and healthcare, financial services and insurance, alcohol and tobacco, and those that service government entities - have regulations that govern their marketing and communications, especially ones...

  4. Stop Selling Search, Start Selling Performance Marketing

    Because there was much alcohol involved in the discussion, the exchange didn't go as far as I wish it did. Google's apparent attack on organic search results (paid ads are taking up so much more room now than ever, and some fear these will soon be...

  5. Search Marketing in Regulated Industries

    Alcohol sales? Chances are, you have to deal with regulations from the government, from search engines or from your own company about what you can or cannot say on your site and in your ads, or even who you may link to and vice versa.