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  1. How to Make Your Keywords Fit Your Marketing Messaging

    conversations with the person next to you on an airplane, a keyword is one of the first things out of your mouth. There is so much more to keywords than traffic. They're the biggest descriptor of your business, your self-identifier, and you don't...

  2. Valentine's Day 2012 Google Doodle Animates Tony Bennett's ‘Cold, Cold Heart’

    A rabbit in a top hat, a radio, a red heart balloon, a paper airplane. The 2012 Valentine’s Day Google Doodle appearing on Google's homepage today should bring a smile to the lips of even the most cold hearted cynics among us.

  3. 2 Non-Obvious PPC Split Tests

    How about “airplane seat guide”? Someone searching for “comfortable airplane seat” is looking to avoid pain. I can’t get into all seven metaphors in this article, so I’ll choose two and apply them to the “airplane seat guide” example we’ve already...

  4. SES Day 1 Keynote: David Meerman Scott [LIVE BLOG]

    The video is a woman trying to do cocaine off the toilet seat, but the toilet cleans itself before she can snort it up.am "If the generals trust a 23 year old on a $50 million airplane, why can't they trust them on Facebook?

  5. Social Media Case Study: Piper Aircraft Launches PiperSport Light Sport Aircraft on YouTube, Facebook and Twitter

    Less than two weeks ago, Piper Aircraft launched the PiperSport Light Sport Aircraft, an entry-level airplane offering features and performance normally found in more expensive, high-end aircraft. Can you use social media to sell a $140,000 product?

  6. Lawsuits Over The Google Party Jet; Arguments Over Bed Sizes On Board

    Schmidt at another point told him, "It's a party airplane. Turns out, there are lawsuits filed over the retrofit of the plane, and with them, news of hammocks hanging from the ceiling and an apparent fight between the cofounders over bed sizes...