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  1. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    The first five seconds of the Summer of Speed promo featured a laughing Jamie Little trackside, cars zooming by, asking the viewer if they’d rather spend summertime and money in air-conditioning while lolling on the couch, or behind the wheel of...

  2. The Geometry of SEM -- What's your Angle?

    Let's pretend I live in Phoenix, it's mid-August, and my air conditioning breaks on a Friday afternoon. Heat or air conditioning are life or death services in certain parts of the country during certain seasons.

  3. 6 Tips for Aligning Your National, Local SEM Efforts

    For example, in the heating and air conditioning (HVAC) industry, heating keywords are more important in winter to colder northern areas than in warmer southern markets. The volume of local searches continues growing, which means national-level...

  4. World's First Search Engine For Hostels Launches

    We rent 2s room in a very big 1900's house with air conditioning, TV, fan, External window, fridge, private bathroom, hot water the 24 hours in the center of Havana. TFTHostels.com is the world's first hostel search engine.