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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their shopping. It might sound surprising, but customers start...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Aim for short loading times SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high...

  3. Content Conundrum: The Vanity vs. Performance Dilemma

    Do you simply want traffic and shares or is the aim to influence a brand, prospect, and tie in with a wider sales, CS, or business plan? Content can be a very subjective form of marketing. Some people like it, some don't, some care, and some don't.

  4. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Taking a step back from the day to day of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow which ultimately will help them better achieve their goals.

  5. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    In Google's case, they have a cheat sheet of sorts, where they aim to ensure the results are as comprehensive as possible, removals are kept to a minimum, they rely on algorithms over manual action, they help users avoid identity theft, and they...