Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. One page out of millions gives Mozilla trouble with Google.
The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation. The EC also revealed some images illustrating what Google's results could soon look like.
Don't aim to sell. Aim to inspire your users. However, for brands – especially those in sectors such as retail – it's also important to evaluate other social media platforms for possible inclusion in search and social media strategies.
The collective will share data with the aim of creating stronger prevention strategies and work to identify which countries are currently witnessing the largest cases of abductions. Google has donated $3 million to three firms that are using big...
The aim of producing the content is to gain the attention, interest and to educate a particular demographic. Eight Meetup groups of marketing professionals from the New York area plan to attend the SES New York networking reception on Tuesday...
Aim for at least one piece of value-charged content a week for high levels of engagement and lead generation. Building identity around top content is now an integral part of a strong digital marketing strategy.
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The aim here is to build preference for your brand over others in your niche among people who haven’t bought from you yet. Looking for 18 simple local and social search strategies that are relatively simple to implement and should help you improve...
Idea creation: Have specific brainstorm sessions for: each persona, every content type you want to use, semantic phrases and niches, every platform (blog, microsites, tumblr etc) you aim to include in the strategy.
Aim for very high end (brand building caliber) targets. For a long time many publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings.
The Dawn of Convergence Analytics will guide you through the new class of analytics tools that aim to help you understand the giant combination of "big data," access to cloud computing, powerful algorithms, and unprecedented visualization...
The aim is to help retailers boost loyalty and increase shopping cart size and offer redemption rates. Google have launched a new digital coupon service called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons...
They understand that search traffic is out there, but beyond search, the aim of PR is to make the message land on listening ears. SEO companies aim to get their client on the front page of Google and Bing, whilst PR companies aim to get their...
When using them, aim to position them at the most opportune moment(s) in your video. This post will examine some of the essential components to consider when creating a direct response funnel in YouTube.
For most brands attracting users isn't an aim in and of itself. Charles Dickens, A Tale of Two Cities The search industry is booming. Competition for keywords – organic or paid – has never been higher.
If not, aim higher. While some searches lead to online purchases within minutes (usually for inexpensive commodities that people are familiar with), many searches do not. If you don't set up your website to capture your visitors’ contact...
Instead, they tend to visit sites with a particular aim in mind. Mobile Internet is on the rise all over the world. Many commentators have predicted that mobile search will overtake desktop by 2015 and in some countries, including China and India...
With the aim of increasing the understanding of how Twitter's products such as promoted tweets, promoted accounts and promoted trends can be of benefit to brands, it will roll out education and training programs for agencies and large advertisers...
Bing's aim is to help consumers take action. Bing is calling out Google this holiday season. In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a...
Hence following a rigid demand funnel to map content strategy is no longer the norm if you aim to plan and prioritize quality content strategies. If you really aim to do content marketing, then you need to take a planned, detailed, and holistic...
