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  1. Content Conundrum: The Vanity vs. Performance Dilemma

    Do you simply want traffic and shares or is the aim to influence a brand, prospect, and tie in with a wider sales, CS, or business plan? Content can be a very subjective form of marketing. Some people like it, some don't, some care, and some don't.

  2. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Both are great tools with the obvious value-add around multi-platform management, but it seems as though Google is taking aim at these kinds of third-party platforms with this update. Google announced a number of new AdWords features and...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Taking a step back from the day to day of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow which ultimately will help them better achieve their goals.

  4. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    In Google's case, they have a cheat sheet of sorts, where they aim to ensure the results are as comprehensive as possible, removals are kept to a minimum, they rely on algorithms over manual action, they help users avoid identity theft, and they...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Ready, Fire, Aim" might work sometimes, but "Ready, Aim, Fire" wins much more of the time. The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media.