A minor adjustment in how you aim the arrow can result in a huge difference downrange. Most people new to marketing (and even many of those not so new) think about marketing as "how do I get visitors to my website?
Google's aim is for a more simplified navigation area so that you can set up and configure new accounts and properties faster and easier. In a move designed to "dramatically streamline" the user experience, Google Analytics announced a redesign of...
Toronto Content Marketing Association, a LinkedIn group for the content marketers out there who aim to attract, engage and acquire a targeted audience using the written word, video, and SEO. Four groups of Canadian marketing professionals plan to...
From that point on, every action you take, every ad you write, and every penny you spend should aim toward achieving your predefined goal(s). When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by...
Blekko, the "spam-free" search engine is on a mission to differentiate from the competition, and has been since launching in 2010. Today, Blekko unveiled a new layout for search results that aims to take the guesswork out of intent by offering...
Networks and "bloggers" who aim to "game" the backlink, comment spam, and content marketing ecosystem. It's sad to read articles; many by bloggers and people who run sites based on contributions from guest bloggers, as to the decline in the...
Gwern.net findings aim to offer a scientific approach to product adoption by analyzing data of prior Google shutdowns, and forecasting how likely it is that any one product will survive. Before you get too cozy with a new Google product, you may...
Aim for for the fifth grade level, rather than college level. Is Facebook blue the new black for community managers? Social dashboards indicate Facebook marketing fashion changes by the season. In order to stay ahead of the competition, you might...
Aim High This is one of the reasons to Aim High and Think About a Column. Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept.
Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. One page out of millions gives Mozilla trouble with Google.
The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation. The EC also revealed some images illustrating what Google's results could soon look like.
Don't aim to sell. Aim to inspire your users. However, for brands – especially those in sectors such as retail – it's also important to evaluate other social media platforms for possible inclusion in search and social media strategies.
The collective will share data with the aim of creating stronger prevention strategies and work to identify which countries are currently witnessing the largest cases of abductions. Google has donated $3 million to three firms that are using big...
The aim of producing the content is to gain the attention, interest and to educate a particular demographic. Eight Meetup groups of marketing professionals from the New York area plan to attend the SES New York networking reception on Tuesday...
Aim for at least one piece of value-charged content a week for high levels of engagement and lead generation. Building identity around top content is now an integral part of a strong digital marketing strategy.
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The aim here is to build preference for your brand over others in your niche among people who haven’t bought from you yet. Looking for 18 simple local and social search strategies that are relatively simple to implement and should help you improve...
Idea creation: Have specific brainstorm sessions for: each persona, every content type you want to use, semantic phrases and niches, every platform (blog, microsites, tumblr etc) you aim to include in the strategy.
Aim for very high end (brand building caliber) targets. For a long time many publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings.
The Dawn of Convergence Analytics will guide you through the new class of analytics tools that aim to help you understand the giant combination of "big data," access to cloud computing, powerful algorithms, and unprecedented visualization...
